Weekly Driver Recruiting Report – June 15, 2022
The Weekly Report brings you updated data on recruiting metrics including click, search, and spot rates, plus a new story of the week. This week’s story – California’s new AB 5 law would effectively ban the traditional owner-operator model in the state.
The Four Principles of Marketing | Digging Deeper
Dave welcomes his all-time favorite guest for a very special edition of Digging Deeper. He and his mystery guest (watch to find out who it is) will cover the core principles of marketing, and go over how they can be applied to driver recruiting.
May 2022 – Driver Recruiting Trends
The May 2022 Driver Recruiting Trend Report is sourced from truck driver recruiting campaigns managed by Randall Reilly. Recent trends are detailed below in an effort to review driver employment activity.
Weekly Driver Recruiting Report – June 1, 2022
The Weekly Report brings you updated data on recruiting metrics including click, search, and spot rates, plus a new story of the week. This week’s story – Used truck prices continue to slide, but older trucks show some pricing relief.
April 2022 – Driver Recruiting Trends
April 2022 Driver Recruiting Trends. The following metrics are sourced from truck driver recruiting campaigns managed by Randall Reilly. Recent trends are detailed below in an effort to review driver employment activity.
TikTok, Boomers, Zoomers, and You | Digging Deeper
A pair of Randall Reilly Digital Marketing Strategists, Kyle Jernigan and Zack Flippo, join Dave to talk about all things TikTok. Should you be on it? Is it really effective? How should you use if for driver recruiting? Our intrepid trio cover all that and more on the latest edition of Digging Deeper!
March 2022 – Driver Recruiting Trends
March 2022 Driver Recruiting Trends. The following metrics are sourced from truck driver recruiting campaigns managed by Randall Reilly. Recent trends are detailed below in an effort to review driver employment activity.
Weekly Driver Recruiting Report – March 2, 2022
The Weekly Report brings you updated data on recruiting metrics including click, search, and spot rates, plus a new story of the week. This week’s story – New apps built around AI are attempting to solve the problem of excessive driver downtime.
February 2022 Monthly Driver Recruiting Trends
January’s overall average cost per lead (CPL) dropped 11% month-over-month (MoM) to its second lowest level since last March (only August’s was lower). Through the first half of February[1], average CPL is on pace to decline further, but historically the trend has been for lead costs to tick upwards in the back half of the month.
The Currency of Fleet Reputation (Part 2)
In a recent survey by Truckers News, the most popular way for a driver to research a fleet was by talking to other drivers. The second most popular method was looking at online reviews from other drivers! Almost 70% of all research done by drivers is just finding out if other drivers would recommend your fleet! All signs point to your referral rate being the truest measurement of a driver’s sentiment towards your brand.
