Drivers and AI: Expectations vs. Reality
AI is quickly becoming part of the recruiting conversation — but not everyone is comfortable with it.
In this episode of Digging Deeper, David Arsenault and guests Kyle Jernigan, Aaron Mowery, and Dustin Worley discuss what drivers actually think about AI, where automation can help recruiting, and where human interaction still matters most.
From communication and trust to over-automation and driver expectations, the conversation explores the growing tension between efficiency and authenticity in modern recruiting.
Marketing Trends to Try in 2026
Dave and his guest, Julie Arsenault, will go over what they think will be the hottest marketing trends for the upcoming year.
Techs HATE Your Hiring Process | Digging Deeper
If technicians have a negative experience applying to your dealership, chances are you won’t be landing that experienced tech anytime soon. Stop missing out on quality technicians because of a subpar hiring process. In our newest Digging Deeper, Dave and his guest, Aaron Mowery, will walk through real-world examples, highlighting where they went wrong, and how they can get better.
The Key to Recruiting and Holiday Hires | Listening In
Recruiting is always difficult, but the holiday season adds an extra layer of difficulty. Seth talks to Dorian Jones about his technique and approach.
What Do Drivers HATE? Here’s What the Polls Say | Listening In
On today’s episode we’ll be focusing on drivers. Instead of listening to phone calls, we’ll listen to drivers in a different way by going over some recent Truckers News poll and survey results.
What to Focus on When You DON’T Need Drivers | Digging Deeper
Many fleets find themselves in a bit of a pickle. They don’t actually need drivers at the moment. After years of go, go, go! – It’s hard to know exactly what to do in a time like this. What can your fleet focus on to continue to grow and bring value if not on drivers? In the Season 3 premiere of Digging Deeper, Dave and his guests, Seth Becker and Kyle Jernigan, sit down to discuss the topic.
Webinar: New Ways to Recruit Drivers on Facebook and YouTube
In a tough recruiting market, driver recruiters have to be capable of targeting their advertising. It’s a constant struggle, regardless of where or what fleet you work for. The biggest areas for improvement: Facebook and YouTube. In this spirit of improvement, we have a webinar specifically for driver recruiters. Tomorrow, Wednesday, March 18, 2015, you’ll […]