What does your typical truck driver look like? If you’re honest, there really isn’t a professional driving type. The demographic varies greatly between age, gender, and experience. This variance in demographic must be considered when crafting your recruiting strategies.
Another aspect to consider is how many impressions are needed before a driver is willing to make contact. This again will vary greatly. While one driver may call after seeing one ad in a magazine, others may see your banner ad and print ad before finally clicking the call feature on a text ad resulting from search engine use.