Well, it’s that time of year again. The lights are up, the presents are under the tree, and fleets around the country are relaxing their efforts until the calendar flips over 2021. No big deal, right? Well . . . taking your foot off the gas for the holidays when it comes to your driver recruiting efforts could be a major mistake.
Why? Glad you asked. David Arsenault is here to explain why the holiday season we’re in right now could be one of the most important times of the year for you and your recruiting.