The Anatomy of a Bad Recruiting Call
What does a bad recruiting call actually look like? We analyzed 5,000 calls to uncover where fleets lose interested drivers—and what they can do about it.
How Are Truck Fleets Actually Using AI?
In this episode of Digging Deeper, we take a closer look at how fleets are actually approaching AI today. Where is it being used? Where are fleets seeing results? What’s holding adoption back? And how do fleet leaders and their employees really feel about the technology?
Which Sin is Your Fleet Guilty Of?

What happens when bad recruiting habits become business as usual? In this episode of Digging Deeper, we explore how everyday processes can quietly hurt hiring results. These Learn how to identify recruiting blind spots, challenge the status quo, and build a hiring process that actually works.
Is Your Fleet Reputation an Asset or an Obstacle?
In this year’s Fleet Reputation Report, reputation overtook pay as the number one factor drivers consider when deciding where to work.
David Arsenault and his guest, Julie Arsenault, will discuss:
• Why reputation has become so important to drivers
• How driver research fleets before ever applying
• What has the biggest impact on fleet reputation
• What can you do to improve a poor reputation
Drivers and AI: Expectations vs. Reality

AI is quickly becoming part of the recruiting conversation — but not everyone is comfortable with it.
In this episode of Digging Deeper, David Arsenault and guests Kyle Jernigan, Aaron Mowery, and Dustin Worley discuss what drivers actually think about AI, where automation can help recruiting, and where human interaction still matters most.
From communication and trust to over-automation and driver expectations, the conversation explores the growing tension between efficiency and authenticity in modern recruiting.
You’re Losing Drivers Every Day!
Most fleets think they’re losing drivers because of pay. They’re not. They’re losing them the moment the phone rings. In this live discussion, we break down what drivers actually do when no one answers, where most recruiting processes fail, and what you can fix immediately. If you’re responsible for hiring drivers, this is something you need to see.
Drivers Don’t Care About Pay?!? | Digging Deeper Discussion

Is pay really the only thing drivers care about? Has what drivers want changed over time? We have been conducting surveys with drivers for years and we’re ready to share what we found. Join us for this live chat and download a copy of the data for yourself!
How Much Are Your Missed Calls Costing You? | Digging Deeper

On an all-new Digging Deeper, Dave and his guests, Aaron Mowery and Dustin Worley as they discuss ways to become more efficient with your recruiting, take advantage of the latest AI tech, and get the hires you need.
Are You Getting the Most Out of Your Job Boards? | Digging Deeper

When you’re looking for drivers, job boards can be a great asset. But anyone can just post on a job board, right? How can you make sure that you stand out and are getting the most out of your efforts? Dave welcomes back Aaron Mowery to talk about what gets the best results from job boards.
Marketing Trends to Try in 2026

Dave and his guest, Julie Arsenault, will go over what they think will be the hottest marketing trends for the upcoming year.