Is Your Fleet Reputation an Asset or an Obstacle?

Is your fleet reputation an asset or an obstacle?

In this year’s Fleet Reputation Report, reputation overtook pay as the number one factor drivers consider when deciding where to work.

David Arsenault and his guest, Julie Arsenault, will discuss:
• Why reputation has become so important to drivers
• How driver research fleets before ever applying
• What has the biggest impact on fleet reputation
• What can you do to improve a poor reputation

Drivers and AI: Expectations vs. Reality

Drivers and AI

AI is quickly becoming part of the recruiting conversation — but not everyone is comfortable with it.

In this episode of Digging Deeper, David Arsenault and guests Kyle Jernigan, Aaron Mowery, and Dustin Worley discuss what drivers actually think about AI, where automation can help recruiting, and where human interaction still matters most.

From communication and trust to over-automation and driver expectations, the conversation explores the growing tension between efficiency and authenticity in modern recruiting.

You’re Losing Drivers Every Day!

You Lose Drivers Everyday

Most fleets think they’re losing drivers because of pay. They’re not. They’re losing them the moment the phone rings. In this live discussion, we break down what drivers actually do when no one answers, where most recruiting processes fail, and what you can fix immediately. If you’re responsible for hiring drivers, this is something you need to see.

Drivers Don’t Care About Pay?!? | Digging Deeper Discussion

what drivers care about

Is pay really the only thing drivers care about? Has what drivers want changed over time? We have been conducting surveys with drivers for years and we’re ready to share what we found. Join us for this live chat and download a copy of the data for yourself!

Are You Getting the Most Out of Your Job Boards? | Digging Deeper

Digging Deeper - January 2026

When you’re looking for drivers, job boards can be a great asset. But anyone can just post on a job board, right? How can you make sure that you stand out and are getting the most out of your efforts? Dave welcomes back Aaron Mowery to talk about what gets the best results from job boards.

Marketing Trends to Try in 2026

digging deeper - dec 2026

Dave and his guest, Julie Arsenault, will go over what they think will be the hottest marketing trends for the upcoming year.

The Biggest Blindspot in Driver Recruiting | Digging Deeper

The biggest blindspot in driver recruiting

You invest in ads. Drivers pick up the phone. But here’s the hidden problem: 70% of those calls never reach a recruiter.

We call it recruiting’s biggest blind spot—the leak that costs fleets 2–4 hires a month without anyone realizing it. If you’ve ever wondered why your recruiting ROI doesn’t match your ad spend, this is the conversation you can’t miss.

We Found All the Driver Leads You Lost | Digging Deeper

We Found Your Lost Driver Leads - Digging Deeper June 2025

In an uncertain time with many fleets looking for more leads without the ability to increase budgets, there’s one thing that many are overlooking. The calls you’ve already paid for! Whether it’s unanswered calls, missed transfers, or a voicemail that gets lost in the shuffle, there is a tremendous amount of value you could be missing out on.

Is Content Marketing Dead? | Digging Deeper

a digging deeper discussion built around content marketing

Is content marketing still effective in 2025? Dave and his guest, Julie Arsenault, will delve into strategies for crafting content that truly resonates with your audience, building trust, and attracting top-tier talent. Learn how to create meaningful connections through storytelling, authenticity, and personalized experiences.