Trucking’s Top Rookie for 2019 is . . .
Listen to the article: [acf field=”embed_code”] This year’s Great American Trucking Show has come and gone. One of the many featured events at this year’s show was announcing the winner of the 2019 Mike O’Connell Trucking’s Top Rookie Award. This year’s winner is Stevens Transport driver and Army veteran, Dwight Arnold. Though new to the […]
What Truck Drivers Want
[acf field=”embed_code”] Fleets and recruiters across the country are constantly searching for new ways to attract and keep qualified drivers. One of the best ways to find out how to attract a new crop of drivers is to see what the current ones are saying about the state of things. After all, who would know […]
How to Effectively Target Truck Drivers
[acf field=”embed_code”] Keeping your trucks on the road with the drivers you need is a difficult task. The driver pool of quality drivers is limited and every time a competing fleet hires a driver that limited pool becomes even smaller. How can you keep from falling behind? Today’s video will cover a few ways to […]
Why Aren’t Your Driver Leads Converting?
Listen to the article: [acf field=”embed_code”] There are a myriad of possible reasons a lead may not work out for you, but from all of our dealings with fleets over the years we’ve come up with a couple major reasons or roadblocks as to why your driver leads aren’t converting. [hr style=”3″ margin=”40px 0px 40px […]
Last Chance to Nominate Trucking’s Top Rookie
Listen to the article: [acf field=”embed_code”] Don’t miss out on your chance to nominate your pick for trucking’s top rookie. The winner of the 2019 Mike O’Connell Trucking’s Top Rookie Award will be announced on August 23rd at the Kay Bailey Hutchison Convention Center in Dallas, Texas at this year’s Great American Trucking Show (GATS). […]
Why Are Your Truck Driver Recruiters Failing?
Listen to the article: [acf field=”embed_code”] There are many factors that can end up influencing your driver recruiting. We’ve covered several of them in the past few weeks. From building an efficient driver recruiting budget, to creating a driver-centric company culture, to figuring out what is really driving your cost-per-hire up; they’re all important, but […]
Trucking’s Next Top Rookie
Listen to the article: [acf field=”embed_code”] This year’s Great American Trucking Show (GATS) is just around the corner. Which means it is time to nominate your pick for the 2019 edition of The Mike O’Connell Trucking’s Next Top Rookie Award. The winner will receive $10,000 as well as other prizes. In addition, nine other finalists […]
3 Ways to Build a More Efficient Driver Recruiting Budget
Listen to the article: [acf field=”embed_code”] We often talk about ways to improve your recruiting campaigns or how to get the most out of your campaign spend. One thing that tends to get less attention is the overall spend itself. Your recruiting budget. There’s a famous saying that goes “numbers don’t lie.” Unfortunately, if you […]
Evaluate Your Recruiting with More Than Cost
Listen to the article: [acf field=”embed_code”] If I were to ask you, how is your advertising doing, what would your first instinct be? For a lot of fleets out there the first knee-jerk reaction is to take a look at cost. Far too often fleets fall into the trap of, “Well our CPL and CPH […]
What Can You Learn from Driver Turnover?
Listen to the article: [acf field=”embed_code”] In the end driver recruiting is a numbers game. You need to find the right drivers to fill your empty trucks and get them on the road. The more trucks you have sitting idle, the more money you stand to lose. On the face of it, it wouldn’t seem […]
