Are You Ready for the Google Ads Partnership Program Changes?
[acf field=”embed_code”] Google Ads changes their Partnership Program, making membership more competitive (and you better make sure you play by their rules). Do you like your shiny Google Partner Badge? Awesome. But if you want to keep that badge in 2021 and beyond you better make sure you’re up to speed with the changes Google […]
Apples to oranges: comparing marketing metrics during the coronavirus pandemic
When an event as drastic as the coronavirus pandemic changes customer behavior, you can no longer compare apples to apples when measuring the success of your marketing. It requires a new approach. Examining your marketing metrics from before and after the start of the pandemic can help you determine how your audience is reacting in […]
Digging Deeper into Driver Recruiting with Dave | “The Currency of Fleet Reputation”
Dave is back with an all-new installment of Digging Deeper into Driver Recruiting. This time he sits down with Randall-Reilly’s Vice President of Sales, Recruiting, Seth Becker. Together they discuss just how important your fleet’s reputation is and how it can play an integral role in the success or failure of your truck driver recruiting efforts.
Digging Deeper into Driver Recruiting with Dave | “How Do You Think About Your Leads?”
In the premiere episode of Digging Deeper with Dave, David sits down to have an in-depth conversation with one of Randall-Reilly’s resident data gurus, Data Analytics Manager, McKensie Worley. McKensie and Dave will discuss what valuable information can be found by really…diving deep into the recruiting data (see what I did there?). So, how do you think about your leads? Are you getting all that can out of them? Check out the conversation and learn more now!
Does Lead Attribution Really Matter?
When it comes to getting the most out of your driver recruiting campaigns, lead attribution can be a vital part of the equation. We recently spoke about several of the different kinds of attribution models available to you. If you missed that one or just want a quick refresher, you can find that video here. […]
Truckers News Connectivity Report 2019
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Recruiting Truck Drivers on Mobile Devices
In today’s world to stay competitive your truck driver recruiting needs to be mobile-friendly. The era when mobile-friendliness was simply an option to consider adding to your truck driver recruiting is over. So what steps do you need to take to make sure your recruiting efforts are optimized to reach drivers on mobile devices? That’s […]
8 Truck Driver Recruiting Tactics for Small Fleets
Listen to the article: [acf field=”embed_code”] As a small fleet, it is difficult not to get lumped in with bigger fleets when it comes to content on how to improve, best practices, how to manage leads, and so on. You may not need to know how to empower your recruiting team or efficiently manage a […]
Driver Lead Quality vs. Quantity
In the world of truck driver recruiting everyone is scrambling trying to gain an edge. Many fleets have come to settle on the idea that the more leads they can generate the better off they are. But is that really true? Are all leads created equal? Today, Ikikima will take a look at the subject […]
4 Ways Small Trucking Fleets Can Build Strong Referral Programs
Listen to the article: [acf field=”embed_code”] When it comes to making a good impression on potential hires, your fleet has limitations. You can only say so much in an ad, and your brand may not be that well known. There’s also the chance of truck drivers not believing what you are saying about your own […]
