Truckers News and Overdrive Connectivity Report 2020
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What Drivers Want II
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6 Losing Strategies for Fleet Growth: Strategy 1
As we’ve already talked about, the industry is in a crazy place. If you need more information on that topic, check out our first article in that series here. If you want to win, your recruiting needs to be nearly perfect. This new series will show you 6 strategies to avoid if you want any […]
Digging Deeper into Driver Recruiting with Dave | “The Leads You DON’T Hire”
Have you ever wondered what happens to all those driver leads you don’t hire? Our very own Seth Becker (a former director of driver recruiting) did. He set out to answer that question and today he sits down to discuss what he discovered. What he found will blow your mind! Don’t Miss Out on Future […]
Digging Deeper into Driver Recruiting with Dave | “No More Budget! Now What? The Race to Fill Trucks”
Dave welcomes back Kyle Jernigan to follow-up their discussion from our last Digging Deeper. Last time, in Episode 6 of our Digging Deeper Series: Speed > Cost-per-Lead: The Race to Fill Trucks, Dave and Kyle discussed the importance of speed when it comes to your driver recruiting; and how to approach talks about your recruiting […]
5 ways to make your video marketing strategy shine
Video marketing is a major tactic for drawing attention to your brand and engaging prospects. It’s strategically flexible and lets you create content for each stage of the buyer’s journey and even build on existing content that you’ve already produced. The need to up your video marketing game is only increasing: Global internet traffic from […]
Digging Deeper into Driver Recruiting with Dave | “Speed > Cost-per-Lead: The Race to Fill Trucks”
It seems like every week we see a new freight record being set. Fleets are struggling to keep up with the insane demand right now, which translates into a constant and urgent need for drivers. The problem is too many fleets are stuck in the old mindset of trying to find the cheapest leads. In our current situation, every day you wait around searching for those cheaper leads is another day your truck sits idle and you miss out on moving valuable freight!
Digging Deeper into Driver Recruiting with Dave | “Ad Creative: What Really Works?”
Ad creative is a vital part to the success of your driver recruiting campaigns. With so many options out there it can become confusing to know just what to do. Today Dave welcomes, Kim Walker, Randall-Reilly’s Director of Digital Marketing. She shares her vast knowledge and goes over some of the biggest mistakes she sees, and reveals the 2.5 “v’s” of digital marketing. What exactly does that mean? Watch to find out!
Digging Deeper into Driver Recruiting with Dave | “Lead-to-Hire Part Deuce!”
Dave previously tackled lead-to-hire data with McKensie Worley on the very first episode of Digging Deeper. But it’s such a broad topic he decided to sit down and take a second swipe at it with Aaron Mowery. Together they go over everything that matters and talk about some of the common things they see and where fleets can improve moving forward.
Driver Recruiting Trends – January 2021
The following metrics are sourced from truck driver recruiting campaigns managed by Randall-Reilly. Recent trends are detailed below in an effort to review driver employment activity. In the past 12 months, the network of unique Driver Recruiting Landing Pages maintained by Randall-Reilly were visited by over 2.38 million users. Over 1.88 million unique users visited […]
