6 Losing Strategies for Fleet Growth: Strategy 1
As we’ve already talked about, the industry is in a crazy place. If you need more information on that topic, check out our first article in that series here. If you want to win, your recruiting needs to be nearly perfect. This new series will show you 6 strategies to avoid if you want any […]
Listening in with Seth | The Perfect Call – Part 1
Seth is back to listen in on some more recruiting calls … but with a twist. Based on feedback from all of you, over the next several episodes Seth is going to share with you exactly what it takes to build the perfect driver recruiting phone call. He’s broken the typical recruiting phone call down […]
Digging Deeper into Driver Recruiting with Dave | “The Leads You DON’T Hire”
Have you ever wondered what happens to all those driver leads you don’t hire? Our very own Seth Becker (a former director of driver recruiting) did. He set out to answer that question and today he sits down to discuss what he discovered. What he found will blow your mind! Don’t Miss Out on Future […]
Digging Deeper into Driver Recruiting with Dave | “No More Budget! Now What? The Race to Fill Trucks”
Dave welcomes back Kyle Jernigan to follow-up their discussion from our last Digging Deeper. Last time, in Episode 6 of our Digging Deeper Series: Speed > Cost-per-Lead: The Race to Fill Trucks, Dave and Kyle discussed the importance of speed when it comes to your driver recruiting; and how to approach talks about your recruiting […]
5 ways to make your video marketing strategy shine
Video marketing is a major tactic for drawing attention to your brand and engaging prospects. It’s strategically flexible and lets you create content for each stage of the buyer’s journey and even build on existing content that you’ve already produced. The need to up your video marketing game is only increasing: Global internet traffic from […]
Listening in with Seth – Episode 5
Seth is back with a new call, new insights, and new takeaways on an all-new Listening In. This time a driver calls to inquire about an application, but won’t be available for a few weeks. The recruiter is … let’s just say not entirely enthused by this idea. Watch the video to see how the […]
Digging Deeper into Driver Recruiting with Dave | “Speed > Cost-per-Lead: The Race to Fill Trucks”
It seems like every week we see a new freight record being set. Fleets are struggling to keep up with the insane demand right now, which translates into a constant and urgent need for drivers. The problem is too many fleets are stuck in the old mindset of trying to find the cheapest leads. In our current situation, every day you wait around searching for those cheaper leads is another day your truck sits idle and you miss out on moving valuable freight!
Listening in with Seth – Episode 4
Our man Seth is back in the hot seat and listening to another driver recruiting call. This month’s call features a driver calling in to ask a fleet about their lease-to-purchase options. Straight forward enough right? The only snag is he already owns his truck. So, how does the recruiter handle this and, what happens with the rest of the call? Watch the full video to find out.
Digging Deeper into Driver Recruiting with Dave | “Ad Creative: What Really Works?”
Ad creative is a vital part to the success of your driver recruiting campaigns. With so many options out there it can become confusing to know just what to do. Today Dave welcomes, Kim Walker, Randall-Reilly’s Director of Digital Marketing. She shares her vast knowledge and goes over some of the biggest mistakes she sees, and reveals the 2.5 “v’s” of digital marketing. What exactly does that mean? Watch to find out!
Listening in with Seth – Episode 3
What happens when a driver only interested in driving flatbed calls a carrier who doesn’t run flatbed? Watch the episode and find out! Seth is back to listen in on another recruiting call and give his thoughts on the strengths and weaknesses. What are the big takeaways? Click that play button and see for yourself!
