The A-Park-olypse is Here
According to the 2023 Truck Parking Shortage Survey conducted by CloudTrucks, up to 56% of the general public is completely unaware there even is a parking shortage.
Stop Getting Ghosted!!!
Why do drivers ghost recruiters? Are there signs that drivers are about to ghost you? What can recruiters do to mitigate this problem? Today we will tackle these questions and help you get more drivers into trucks.
Don’t Fall for the Driver Recruiting Placebo Effect
According to WebMD, a placebo is anything that seems to be a “real” medical treatment — but isn’t. It could be a pill, a shot, or some other type of “fake” treatment. What all placebos have in common is that they do not contain an active substance meant to affect health. The classic example of […]
Adapting Your Driver Recruiting to the Coronavirus
[acf field=”embed_code”] Something that trucking has always had going for it is, America (and most of the world for that matter) runs on trucking. Even at a time where up to 3 out of 4 Americans are under some form of “lockdown” due to the coronavirus pandemic, trucking soldiers on. Trucking is one of the […]
The Power of Mobile-First Recruiting
Smartphones are everywhere these days. Don’t believe me? Look around you. How many people are using their smartphones right now? How many have smartphones on their desks or in their pockets or purses? You may even be reading this article on a smartphone. 77% of Americans own smartphones and that is too big of a […]
16 Common Mistakes That Stifle Your Recruiting (Part 2 of 2)
When focused on the whirlwind of trying to hire drivers, it can be tough to pinpoint the mistakes that are getting in the way of your recruiting process. In our last article, we looked at eight of the common mistakes that stifle recruiting. We would like to outline eight more to help you identify which […]
Flipping the Recruiting Funnel – Average Lifetime Value
In the introduction to this recruiting funnel series, I briefly touched on what the marketing/sales funnel is and how it relates to your recruiting. As we move forward I will cover one step of the recruiting funnel in each installment of this series, covering common mistakes made in these stages as well as pointing out […]
How to Stay on Top of the Shrinking Driver Pool
This year, a concern has been raised in the driver recruiting world and it’s bringing up very specific questions, many of which we’ve heard from our clients. Why is cost-per-hire going up? Why is cost-per-lead more? Why is the number of hires going down though there’s been no change in yearly/monthly budget? It would be […]
What is the Right Number of Recruiters for Your Fleet?
What is the right number of driver recruiters? Is there such a thing? Fleets struggle everyday with this question. We all know that the truckers themselves are the lifeblood of the trucking and freight industry, but without recruiters…how do you get those drivers? Driver recruiters are a vital part of the equation. No fleet wants […]
Driver Recruiting: Quantity vs. Quality of Leads
What numbers matter most to you when it comes to your truck driver recruiting? Everyone is scrambling to get an edge on the competition. Generating driver leads is a major part of that. But, when you look at all of your recruiting data and the breakdown of your numbers, what is your primary focus? For […]
