The 7 Deadly Sins of Driver Recruiting
Every recruiting department wants the same thing: more hires, fewer empty trucks. But drivers keep falling out of the funnel before they ever get behind the wheel, and it tends to happen in the same handful of ways…A call that goes unanswered, an offer that doesn’t line up to what they see on day one, […]
Which Sin is Your Fleet Guilty Of?
What happens when bad recruiting habits become business as usual? In this episode of Digging Deeper, we explore how everyday processes can quietly hurt hiring results. These Learn how to identify recruiting blind spots, challenge the status quo, and build a hiring process that actually works.
Working Drivers Aren’t Moving (Here’s Why)
Freight volumes and spot rates are climbing. Fleets are still competing for drivers, but interest in truck driving jobs continues to fall. So what’s happening? We break down the latest recruiting and freight data to explain why working drivers just aren’t leaving.
Bad Reputations Aren’t Built. They’re Inherited.
Recruiting problems rarely appear overnight. They creep in through small decisions, accepted shortcuts, and processes that slowly become “the way we’ve always done it.”
In this episode of Recruiting Roundup, we introduce the first two of the Seven Deadly Sins of Driver Recruiting.
Is Your Fleet Reputation an Asset or an Obstacle?
In this year’s Fleet Reputation Report, reputation overtook pay as the number one factor drivers consider when deciding where to work.
David Arsenault and his guest, Julie Arsenault, will discuss:
• Why reputation has become so important to drivers
• How driver research fleets before ever applying
• What has the biggest impact on fleet reputation
• What can you do to improve a poor reputation
Why Are Bad Fleet Reputations So Hard to Fix?
The Recruiting Roundup examines why negative perceptions can linger long after changes are made, what drivers actually pay attention to when evaluating fleets, and why reputation may be one of the biggest recruiting advantages—or obstacles—a fleet can face.
Recruiting Competition is Rising. Driver Interest is Falling.
Driver interest continues to decline while recruiting competition intensifies. In this month’s 30 Day Reset, we examine rising lead costs, increased hiring activity, driver sentiment toward recruiting experiences, and the freight market conditions shaping the industry as we move into summer.
AI Is Reshaping Driver Recruiting. Just Not How You Think.
Your VP of marketing walks into your next recruiting strategy meeting with a printout. Someone sent them an article about AI search optimization. Another one about showing up in ChatGPT before the competition. They slide it across the table and say, “We need to be doing this.” And look, it’s not a crazy thing to […]
Drivers and AI: Expectations vs. Reality
AI is quickly becoming part of the recruiting conversation — but not everyone is comfortable with it.
In this episode of Digging Deeper, David Arsenault and guests Kyle Jernigan, Aaron Mowery, and Dustin Worley discuss what drivers actually think about AI, where automation can help recruiting, and where human interaction still matters most.
From communication and trust to over-automation and driver expectations, the conversation explores the growing tension between efficiency and authenticity in modern recruiting.
Drivers Say They Hate AI … But the Data Says Otherwise
In this month’s Recruiting Roundup, we break down new driver survey data around AI usage, perception, search behavior, and what it could mean for recruiting teams moving forward.
The biggest takeaway?
Drivers may not care nearly as much about AI itself as whether technology actually improves the experience.