Marketing Trends to Try in 2026

digging deeper - dec 2026

Dave and his guest, Julie Arsenault, will go over what they think will be the hottest marketing trends for the upcoming year.

5 Legit Ways to Work After-Hours Driver Leads 

picture of an empty office

What happens when a driver calls at 6:07 p.m. on a Friday? If you’re like most fleets, they go to voicemail. Recruiting teams across the country spend tens of thousands of dollars every month to generate interest, only to let many of those opportunities slip by because no one was available to pick up the […]

The Biggest Blindspot in Driver Recruiting | Digging Deeper

The biggest blindspot in driver recruiting

You invest in ads. Drivers pick up the phone. But here’s the hidden problem: 70% of those calls never reach a recruiter.

We call it recruiting’s biggest blind spot—the leak that costs fleets 2–4 hires a month without anyone realizing it. If you’ve ever wondered why your recruiting ROI doesn’t match your ad spend, this is the conversation you can’t miss.

Only one AI is built for truck drivers. This one.

computer interface

Answering the phone is the minimum in driver recruiting. We love inbound phone calls. Big intent + lowest cost per hire. We coach our recruiters to have great conversations with qualified truck drivers. So we always answer the phone…right? Actually, no we’re not. Not even close.  A recent study revealed 70% of drivers calling never […]

We let AI handle driver recruiting calls. Here’s what happened.

If you’ve been in driver recruiting for more than a day, you know that inbound calls are gold. They’re your best, lowest-cost leads. When a driver calls you, you know they’re interested and ready to talk about your jobs right now.  So what’s the deal with all these missed phone calls?  Research shows that 61% […]