AI Is Reshaping Driver Recruiting. Just Not How You Think.
Your VP of marketing walks into your next recruiting strategy meeting with a printout. Someone sent them an article about AI search optimization. Another one about showing up in ChatGPT before the competition. They slide it across the table and say, “We need to be doing this.” And look, it’s not a crazy thing to […]
Drivers and AI: Expectations vs. Reality
AI is quickly becoming part of the recruiting conversation — but not everyone is comfortable with it.
In this episode of Digging Deeper, David Arsenault and guests Kyle Jernigan, Aaron Mowery, and Dustin Worley discuss what drivers actually think about AI, where automation can help recruiting, and where human interaction still matters most.
From communication and trust to over-automation and driver expectations, the conversation explores the growing tension between efficiency and authenticity in modern recruiting.
Drivers Say They Hate AI … But the Data Says Otherwise
In this month’s Recruiting Roundup, we break down new driver survey data around AI usage, perception, search behavior, and what it could mean for recruiting teams moving forward.
The biggest takeaway?
Drivers may not care nearly as much about AI itself as whether technology actually improves the experience.
Covenant Case Study
Case Study Covenant Logistics How Covenant Used AI to Hire 58 Drivers in Just 90 Days “The way we looked at it is, with the cost of Stratas Agent, if we hire one person a month, that in and of itself pays for it, and we’re hiring way more than that. Not to even mention […]
Freight Market Strength Returns … But Fleets Still Feel Pressure | 30 Day Reset
While freight conditions improve, fleets are dealing with rising recruiting costs, ongoing uncertainty overseas, and changing driver behavior.
You’re Losing Drivers Every Day!
Most fleets think they’re losing drivers because of pay. They’re not. They’re losing them the moment the phone rings. In this live discussion, we break down what drivers actually do when no one answers, where most recruiting processes fail, and what you can fix immediately. If you’re responsible for hiring drivers, this is something you need to see.
Your Next Hire Might Be Hanging Up Right Now
Picture this. A driver is parked between loads, looking for their next job. They pull up a few postings, compare lanes and pay, and then make a real commitment. They tap the call button on your ad because they want to talk to someone about working for you. The phone rings.And rings.And rings… No answer. […]
You’re Losing Drivers Before You Even Talk to Them
Most fleets think they have a driver shortage. They don’t. They have a response problem. Drivers today aren’t waiting around. If you miss the call, delay the follow-up, or create friction in your process… they move on. Fast!
Are You Falling Into This Common Driver Recruiting Trap?
Too many recruiting strategies are built around the assumption that drivers are basically the same as they were 10 years ago. But that’s just patently untrue.
The Market Looks Better Than It Is (Here’s What the Data Says) | 30 Day Reset
The market looks to be improving right now … but what’s the data say? Rates are up. Freight is moving. But hiring is getting harder, costs are rising, and fewer drivers are actively looking. What’s going on?