One Bad Recruiting Call a Day Costs You $13,000 a Month
Ask a recruiting team to picture a bad recruiting call, and they’ll usually describe a fumbled pay question or a driver who got frustrated halfway through the conversation. We went through more than 5,000 recruiting calls to see if that holds true, and we found that “bad” recruiting calls don’t actually look like that. In […]
The Anatomy of a Bad Recruiting Call
What does a bad recruiting call actually look like? We analyzed 5,000 calls to uncover where fleets lose interested drivers—and what they can do about it.
Your Recruiting Calls Reveal More Than You Think
What can your recruiting calls tell you that traditional metrics can’t? We analyzed more than 5,000 driver recruiting calls to uncover where conversations break down, what drivers are actually asking about and how call analysis can reveal hidden friction throughout the recruiting process.
The AI Advice You’re Getting Is Wrong
Fleets are being told they have to get their job listings ranked inside ChatGPT before their competitors do. But what we found flies in the face of that advice.
How Are Truck Fleets Actually Using AI?
In this episode of Digging Deeper, we take a closer look at how fleets are actually approaching AI today. Where is it being used? Where are fleets seeing results? What’s holding adoption back? And how do fleet leaders and their employees really feel about the technology?
AI Adoption Really Comes Down to People
AI adoption in trucking isn’t just a technology challenge—it’s a people challenge.
In this edition of the Recruiting Roundup, we dig into new fleet research showing where AI is delivering the strongest ROI, what’s standing in the way of greater adoption, and why finding the right balance between technology and the people using it could be the key to getting real value from AI.
Emily Gordon Named to the Talent 100
We are proud to announce that Emily Gordon has been named to the Talent 100, Class of 2026, an annual recognition honoring exceptional leaders and practitioners shaping the future of talent acquisition and recruiting. Emily brings nearly three decades of recruiting experience to the recognition, with a career spanning agency recruiting, process improvement, recruitment process […]
The 7 Deadly Sins of Driver Recruiting
Every recruiting department wants the same thing: more hires, fewer empty trucks. But drivers keep falling out of the funnel before they ever get behind the wheel, and it tends to happen in the same handful of ways…A call that goes unanswered, an offer that doesn’t line up to what they see on day one, […]
Which Sin is Your Fleet Guilty Of?
What happens when bad recruiting habits become business as usual? In this episode of Digging Deeper, we explore how everyday processes can quietly hurt hiring results. These Learn how to identify recruiting blind spots, challenge the status quo, and build a hiring process that actually works.
Bad Reputations Aren’t Built. They’re Inherited.
Recruiting problems rarely appear overnight. They creep in through small decisions, accepted shortcuts, and processes that slowly become “the way we’ve always done it.”
In this episode of Recruiting Roundup, we introduce the first two of the Seven Deadly Sins of Driver Recruiting.