Ghosted! The Haunting Truth About Driver Recruiting
Your drivers are disappearing. Is it your recruiting process that’s scaring them away?
Join us as we explore what’s really haunting your recruiting pipeline.
The AED Technician Shortage Report Canadian Edition
Canada’s Technician Shortage Is Costing Equipment Dealers CA$803 Million a Year The technician shortage is more than a hiring challenge. It’s a growing threat to revenue, customer satisfaction, and business growth. Canadian agriculture and construction equipment dealers are feeling the pressure as demand for skilled technicians continues to outpace supply. But what’s really driving the […]
Are You Scaring Drivers Away? đź‘»

In this Halloween edition of Recruiting Roundup, we examine Randall Reilly’s latest driver research to uncover some of the reasons drivers stop responding, back out of job offers, or walk away from the recruiting process altogether.
One Bad Recruiting Call a Day Costs You $13,000 a Month

Ask a recruiting team to picture a bad recruiting call, and they’ll usually describe a fumbled pay question or a driver who got frustrated halfway through the conversation. We went through more than 5,000 recruiting calls to see if that holds true, and we found that “bad” recruiting calls don’t actually look like that. In […]
The Anatomy of a Bad Recruiting Call
What does a bad recruiting call actually look like? We analyzed 5,000 calls to uncover where fleets lose interested drivers—and what they can do about it.
Your Recruiting Calls Reveal More Than You Think

What can your recruiting calls tell you that traditional metrics can’t? We analyzed more than 5,000 driver recruiting calls to uncover where conversations break down, what drivers are actually asking about and how call analysis can reveal hidden friction throughout the recruiting process.
The AI Advice You’re Getting Is Wrong

Fleets are being told they have to get their job listings ranked inside ChatGPT before their competitors do. But what we found flies in the face of that advice.
How Are Truck Fleets Actually Using AI?
In this episode of Digging Deeper, we take a closer look at how fleets are actually approaching AI today. Where is it being used? Where are fleets seeing results? What’s holding adoption back? And how do fleet leaders and their employees really feel about the technology?
AI Adoption Really Comes Down to People

AI adoption in trucking isn’t just a technology challenge—it’s a people challenge.
In this edition of the Recruiting Roundup, we dig into new fleet research showing where AI is delivering the strongest ROI, what’s standing in the way of greater adoption, and why finding the right balance between technology and the people using it could be the key to getting real value from AI.
Emily Gordon Named to the Talent 100

We are proud to announce that Emily Gordon has been named to the Talent 100, Class of 2026, an annual recognition honoring exceptional leaders and practitioners shaping the future of talent acquisition and recruiting. Emily brings nearly three decades of recruiting experience to the recognition, with a career spanning agency recruiting, process improvement, recruitment process […]