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5 ways to make your video marketing strategy shine

Camera recording two men

Video marketing is a major tactic for drawing attention to your brand and engaging prospects. It’s strategically flexible and lets you create content for each stage of the buyer’s journey and even build on existing content that you’ve already produced. The need to up your video marketing game is only increasing: Global internet traffic from […]

Are You Ready for the Google Ads Partnership Program Changes?

Adapting to Google's Partnership Program Changes

Google Ads changes their Partnership Program, making membership more competitive (and you better make sure you play by their rules). Do you like your shiny Google Partner Badge? Awesome. But if you want to keep that badge in 2021 and beyond you better make sure you’re up to speed with the changes Google is making. […]

Understanding Lead Velocity is Crucial

Understand Your Lead Velocity

What is Lead Velocity Again? Lead velocity is just a fancy way of saying how long it takes your fleet to take a prospective driver from form submission to orientation. On average our clients see a 33 day lead velocity. Digging into the data we find that almost without exception the hires for any given […]

Keeping Your Fleet Top of Mind During the Coronavirus Pandemic

Staying Top of Mind

It appears there may finally be some light at the end of the tunnel! Restrictions are being eased in states that meet guidelines set forth by the White House and CDC and it appears that we may actually be on our way to recovery, or at the very least reopening and beginning the process. That’s […]

3 Quick Tips for Driver Recruiting from Home

quick tips

Many fleets have sent those who can, to work from home. Included in this group, would-be recruiters. Any time you change the routine it adds some challenges. Here are 3 quick tips to help you be more efficient while recruiting from home. [hr style=”3″ margin=”40px 0px 40px 0px”] 1. Record Branded and Professional Voicemails Let’s […]

3 Coronavirus Changes that Can Lead Fleets to Success Moving Forward

3 Ways Coronavirus has Changed Driver Recruiting

It goes without saying that lately has been a challenging time. But amidst all of the infections, death, and panic caused by the coronavirus outbreak, there have been extraordinary examples of kindness, goodness, and human decency. College students have mobilized and offered to help shop for the most vulnerable among us. Police departments have standing […]

Coming Together in the Fight Against Coronavirus

coronavirus

I don’t know about you, but I’m a little tired of bad news. Our truck drivers are out there on the front lines keeping supply lines open and the country afloat. That in and of itself is pretty great news. No matter what pops up our men and women are out there delivering the supplies […]

We Will Beat Coronavirus. #TogetherWeTruck

trucking through the coronavirus

When it comes to the coronavirus, remember one thing … you’re not alone. We’re all in this together. In the spirit of cooperation and togetherness, we’d like to ask for your help. Can you let us know how you’ve changed your recruiting to help us compile best practices during the coronavirus pandemic? We want to […]

Coronavirus is Here and We Need Our Truckers More Than Ever

Truckers will Help Us Beat Coronavirus

We often forget just how fragile we humans are. In today’s modern age, widespread epidemics seem like a thing of the past. Especially in places like here in the United States. Modern vaccines and antibiotics have helped us stave off deadly viruses and illnesses that would have once ravaged us. That is…until coronavirus. Or more […]

Average Lifetime Value of Drivers: What Metrics Matter?

Recruit Drivers Based on Average Lifetime Value

Listen to the article: Average Lifetime Value? What is it? Why should you care? Average lifetime value is the amount of revenue generated by a driver. You may think of this as primarily a function of operations, but those in recruiting can have a significant effect. Put simply, the more efficiently you bring in quality […]