Digging Deeper into Driver Recruiting with Dave | “Ad Creative: What Really Works?”
Ad creative is a vital part to the success of your driver recruiting campaigns. With so many options out there it can become confusing to know just what to do. Today Dave welcomes, Kim Walker, Randall-Reilly’s Director of Digital Marketing. She shares her vast knowledge and goes over some of the biggest mistakes she sees, and reveals the 2.5 “v’s” of digital marketing. What exactly does that mean? Watch to find out!
Listening in with Seth – Episode 3
What happens when a driver only interested in driving flatbed calls a carrier who doesn’t run flatbed? Watch the episode and find out! Seth is back to listen in on another recruiting call and give his thoughts on the strengths and weaknesses. What are the big takeaways? Click that play button and see for yourself!
Digging Deeper into Driver Recruiting with Dave | “Lead-to-Hire Part Deuce!”
Dave previously tackled lead-to-hire data with McKensie Worley on the very first episode of Digging Deeper. But it’s such a broad topic he decided to sit down and take a second swipe at it with Aaron Mowery. Together they go over everything that matters and talk about some of the common things they see and where fleets can improve moving forward.
Lead-to-Hire Part Deuce! | Digging Deeper
Dave previously tackled lead-to-hire data with McKensie Worley on the very first episode of Digging Deeper. But it’s such a broad topic he decided to sit down and take a second swipe at it with Aaron Mowery. Together they go over everything that matters and talk about some of the common things they see and where fleets can improve moving forward.
Listening in with Seth – Episode 2
Seth Becker is back to listen in on another recruiting call. Remember, this is REAL call between a prospective driver and a fleet’s driver recruiter. The voices and names have been altered, but the conversation itself actually transpired. Sit down with Seth as he gives his thoughts on what the recruiter did right, as well […]
All Things Search | Digging Deeper
In this episode, Dave sits down with Randall-Reilly’s VP, Strategic Accounts, Aaron Mowrey. Together they take a deep into the world of search engine marketing. From general to branded to competitive search, the guys talk about the pros and cons of various search marketing techniques and go over how to choose what’s right for your fleet. Join us now as we discuss all things search!
All I Want for Christmas is Drivers!
Well, it’s that time of year again. The lights are up, the presents are under the tree, and fleets around the country are relaxing their efforts until the calendar flips over 2021. No big deal, right? Well . . . taking your foot off the gas for the holidays when it comes to your driver recruiting efforts could be a major mistake.
Listening in with Seth: Episode 1
What happens on a typical driver recruiting call for your fleet? Do you know? It may not be exactly what you had in mind. The best way to find out the answers and to improve on your recruiting is to listen in from time to time. That’s exactly what we’re going to do today. Our […]
What’s the Most Important Thing You Can Do to Recruit More Drivers?
If you could change one thing about your driver recruiting what would it be? All along the recruiting pipeline, there are opportunities to improve your efficiency. David is here to talk you through those opportunities and show you how even a change as small as 5% can have a massive impact to your recruiting success.
Apples to oranges: comparing marketing metrics during the coronavirus pandemic
When an event as drastic as the coronavirus pandemic changes customer behavior, you can no longer compare apples to apples when measuring the success of your marketing. It requires a new approach. Examining your marketing metrics from before and after the start of the pandemic can help you determine how your audience is reacting in […]
