Hopefully you have already downloaded the 2014 Company Driver Connectivity Study and read it thoroughly. If you haven’t, go ahead and do that. Its fine. I’ll wait….
You’re back? Great!
So now you have all of this knowledge about how company drivers consume content, use the internet, and look for jobs. The next step is to actually learn how to use this new knowledge.
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Fact: More drivers use tablets and smartphones to access the internet than desktop computers.
Your landing pages are optimized for mobile, right? But did you create a landing page for short form applications for desktop and then tweak it a little for mobile? That is typically what happens.
Unfortunately, this is backwards. Your landing pages are more likely to be viewed on mobile devices. This means you should build a landing page that works perfectly on mobile devices of every screen size and then make sure it also works on desktop computers.
An exception to this would be long form applications. No one is going to type out a full job application on a mobile device. Even most tablets have terrible on screen keyboards that are a pain to use. In that case, a button that easily lets someone bookmark that page, email it to themselves, or even just save the URL will allow that person to come back to your application when they get to a desktop computer.
The key thing to remember: mobile first. Your online recruiting strategy is going to be successful if you create a smooth and simple mobile application experience.
Parts 2 and 3 of this series are coming soon. Stay tuned!