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Recruiting Roundup | Stop Failing at This One Thing

It’s time for another installment of the Recruiting Roundup! New episodes debut here on our Randall Reilly site and on our YouTube channel every month!

This Month’s Topic: Changing How Drivers Perceive Your Fleet

Driver recruiting is all about getting the drivers. The constant struggle to fill seats can help distract fleets from digging into one of the most effective tools at their disposal: effective branding.

Branding allows you to change or influence how drivers perceive your fleet.

Watch the Full Digging Deeper Episode

Kyle Jernigan and Zack Flippo join Dave to talk about the one thing fleets fail to do (Hint: it’s branding). Check out the full conversation and find out what our data has to say on the topic.