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Marketing Tells a Story – VIDEO

August 21, 2019

Why tell someone something when you can show them instead? A page with nothing but text can easily be skimmed…

How to Create Effective Marketing Campaigns – VIDEO

August 7, 2019

It’s easy to get lost in the grind of producing campaign after campaign. But stopping to make sure your campaigns…

Read, Watch, or Listen: Consume Great Content the Way You Want

July 31, 2019

Listen to the article: Our goal is to consistently provide our audience with quality content that is valuable to them….

How to Effectively Target Truck Drivers

July 31, 2019

Keeping your trucks on the road with the drivers you need is a difficult task. The driver pool of quality…

The 5 W’s of Digital Marketing – VIDEO

July 24, 2019

Taking a page from journalists can help drive success. In the world of reporting, the all important W’s of Who?…

5 Characteristics of Successful Truck Driver Recruiting

July 17, 2019

As the competition continues to ramp up for quality drivers, fleets and their recruiting partners will need to be efficient and effective to successfully land the drivers they need. But what does that mean? What does an effective and efficient recruiting strategy look like and what does it entail?

How to Create Stand-out Ad Creative (Part 2)

June 12, 2019

Listen to the article: [box] Consulted with Kim Walker, the senior manager of client services here at Randall-Reilly, for extensive…

How to Create Stand-out Ad Creative (Part 1)

May 30, 2019

[box] Consulted with Kim Walker, the senior manager of client services here at Randall-Reilly, for extensive information on the following…

Fundamental Truths of Marketing

May 21, 2019

Listen to the article: Marketing is constantly evolving. And with every new technological breakthrough comes new ways to target and…

Sell Your Dealership, Not a Brand

May 8, 2019

Listen to the article: Today’s dealerships are stuck between a rock and a hard place. Many have found themselves pigeon-holed…

You May Only Get One Chance at the Top of the Funnel

April 29, 2019

Listen to the article: Over the past several years a few interesting trends have begun to emerge in the agriculture…

Create More Dealership Business with Content

April 22, 2019

Listen to the article: Many times dealerships find themselves focusing much of their energy on growing equipment sales and generating…