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Getting Recruiting and Marketing In the Same Boat, On the Same Page

Connecting Recruiting and Marketing

In terms of day to day function, recruiting and marketing might seem, at best, like distant cousins. You have your recruiters over here doing their thing, working the phones, poring over apps and trying to get drivers in the door. Meanwhile in the other silo office quadrant, your marketers are busy building brands and blasting […]

5 Savvy Ways to Recruit Diesel Techs

view beneath a truck

In her 1996 hit single, Paula Cole wondered ‘where have all the cowboys gone?’ Not to diminish the importance of cowboys, or their whereabouts, but a more pertinent question today is: Where have all the diesel techs gone? There’s no denying the diesel tech shortage is a real and urgent thing. Not enough young folks […]

The Top 4 Channels for Distributing Your Driver Recruiting Content

marketing channels

In today’s driver recruiting marketplace, fleets need drivers and they need them now. It’s a tough marketplace, but you already know that. What you want to know is where can you find a competitive edge. One underutilized tools, for driver recruiters is content marketing. It’s one of the best ways for fleets to engage drivers […]

4 Ways to Generate Quality Driver Recruiting Content

typwriter

If you want to recruit drivers, you need to stand out. Fleets across the country are trying to recruit from the same small pool of available drivers. If you’re not differentiating yourself from your competition, you won’t get the applications your fleet needs. One of the best solutions available to driver recruiters is content. While […]

3 Time Tested Ways to Build Driver Awareness

Awareness

Drivers are constantly being bombarded with job ads. This is a fundamental truth for today’s trucking industry. There is a high demand for qualified drivers, but there just aren’t enough people entering the workforce to keep up. For every truck that is sitting idle, fleets are losing thousands of dollars. That means that every fleet […]

3 Creative Ways to Recruit More Student Drivers

According to the American Trucking Association’s Benchmarking Guide for Driver Recruitment and Retention, retirement is the leading cause for drivers leaving the workforce. An estimated 37% of new drivers entering the workforce are replacing those retiring, limiting potential growth in the pool of available drivers. In response, many fleets have placed an emphasis on hiring […]

Getting Back to Basics: Truck Stop Strategy

My grandfather was an owner-operator, actually the first to ever lease onto Comtrak Logistics (now Hub Group Trucking). When I was young, he would run regional routes from our little town in northwest Alabama to Birmingham, Memphis, and a few other cities never more than a few hours away. Every day he and a couple […]

3 Ways to Use Content Marketing to Recruit More Drivers

Driver recruiters, you are awesome. For about a decade, you have had to fight and scrape to keep your fleets fully staffed, despite driver turnover hitting between 70 to 120% and shrinking budgets. But that doesn’t mean you can relax. The industry outlook isn’t improving. That means you need to find new, more effective ways […]