Digital advertising is a cornerstone of a successful digital marketing strategy. But how you execute the strategy can impact the performance of your campaign and the overall momentum of your business. That’s because not all digital advertising strategies are built the same, and some are much less effective and efficient than others. Thankfully, there are ways to strengthen and automate your advertising efforts to improve their results.
Ad creative is a vital part to the success of your driver recruiting campaigns. With so many options out there it can become confusing to know just what to do. Today Dave welcomes, Kim Walker, Randall-Reilly’s Director of Digital Marketing. She shares her vast knowledge and goes over some of the biggest mistakes she sees, and reveals the 2.5 “v’s” of digital marketing. What exactly does that mean? Watch to find out!
The coronavirus pandemic has challenged how we go about our daily lives while having a devastating impact on the economy….
Whether you know it or not, you have an abundance of data about your customers. It can be a major…
In our previous video, How to Create Stand-Out Ad Creative (Part 1) we focused on how to set your marketing…
In today’s marketplace you are competing not only with other companies like yours, but with companies in other industries whose…
With veteran drivers retiring and the industry continuing to grow, fleets need drivers now more than ever. Which means drivers…
UCC Data is the backbone of our EDA database. But what is UCC data and more importantly, what does that…
We often talk about ways to improve your recruiting campaigns or how to get the most out of your campaign…
There’s more to selling equipment than finding the right buyers. You can get your ads in front of the people…
Listen to the article: Despite how much we marketers want to be a part of every step of a prospect’s…
The goal for every equipment manufacturer is to get their product out there and into the hands of their customers….
