digital advertising | Randall Reilly

digital advertising

Removing The Inefficiencies of Digital Advertising

April 17, 2023

Digital advertising is a cornerstone of a successful digital marketing strategy. But how you execute the strategy can impact the performance of your campaign and the overall momentum of your business. That’s because not all digital advertising strategies are built the same, and some are much less effective and efficient than others. Thankfully, there are ways to strengthen and automate your advertising efforts to improve their results.

Digging Deeper into Driver Recruiting with Dave | “Ad Creative: What Really Works?”

March 18, 2021

Ad creative is a vital part to the success of your driver recruiting campaigns. With so many options out there it can become confusing to know just what to do. Today Dave welcomes, Kim Walker, Randall-Reilly’s Director of Digital Marketing. She shares her vast knowledge and goes over some of the biggest mistakes she sees, and reveals the 2.5 “v’s” of digital marketing. What exactly does that mean? Watch to find out!

Weathering the downturn with lessons from the Great Recession

May 22, 2020

The coronavirus pandemic has challenged how we go about our daily lives while having a devastating impact on the economy….

Stop Wasting Offline Data – VIDEO

December 18, 2019

Whether you know it or not, you have an abundance of data about your customers. It can be a major…

How to Create Stand-Out Ad Creative (Part 2) – VIDEO

December 2, 2019

In our previous video, How to Create Stand-Out Ad Creative (Part 1) we focused on how to set your marketing…

How to Create Stand-Out Ad Creative (Part 1) – VIDEO

November 14, 2019

In today’s marketplace you are competing not only with other companies like yours, but with companies in other industries whose…

Facebook and Your Truck Driver Recruiting Strategy

November 7, 2019

With veteran drivers retiring and the industry continuing to grow, fleets need drivers now more than ever. Which means drivers…

3 Ways to Use UCC Data to Find Prospects – VIDEO

October 30, 2019

UCC Data is the backbone of our EDA database. But what is UCC data and more importantly, what does that…

3 Ways to Build a More Efficient Truck Driver Recruiting Budget

October 23, 2019

We often talk about ways to improve your recruiting campaigns or how to get the most out of your campaign…

How Seasonality Affects Your Equipment Sales – VIDEO

October 16, 2019

There’s more to selling equipment than finding the right buyers. You can get your ads in front of the people…

The Influence You Did Not Know You Had Over the Buyer’s Journey

October 3, 2019

Listen to the article: Despite how much we marketers want to be a part of every step of a prospect’s…

How to be More Data-Driven in Your Marketing – VIDEO

October 2, 2019

The goal for every equipment manufacturer is to get their product out there and into the hands of their customers….