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Which Lead Attribution Model is Right for Your Recruiting?

The Right Leads

How can you know which campaigns, or specific channels within a driver recruiting campaign are working? Monitoring where leads and conversions are coming from allows you to see which campaigns or channels are performing and which ones aren’t. Accurate lead attribution leads to more efficient spend allocations. In the big picture, lead attribution tracks and […]

5 Ways to Improve Your Driver Recruiting

Improve Your Recruiting

Fleets and their recruiting partners have tried many different methods to try to land the drivers they need. There are more options available to today’s fleets than ever before. Whether using radio or print ads such as in years past, or embracing the newer digital options such as email, social media, search, and display ads, […]

To Get the Drivers You Need, You Must Target the Right Drivers

Big Red Rig

There are many variables to truck driver recruiting, but one of the most crucial ones is also one that often gets overlooked. Trucking is a massive industry and is made up of a diverse group of people with varying skill sets and experiences. This is exactly why one of the most important things to remember […]

Which Recruiting Lead Types are Right for You?

Which Recruiting Lead Types are Right for You?

Fleets and their recruiting partners have several options for how they acquire the leads they need. These tactics can all have their own advantages and disadvantages. The key to determining which leads types work best for you. Let’s briefly touch on some of the more prevalent ways fleets come into leads. [hr style=”3″ margin=”40px 0px […]

Owner-Operators vs. Company Drivers

Owner-Operators and Company Drivers

When talking about driver recruiting it’s important to recognize the differences and similarities in the two main subsets of drivers. Owner-operators and company drivers. [one_half][/one_half][one_half_last][/one_half_last] Just as with fleets themselves, both sets of drivers have different needs and goals. Knowing what they have in common and where they differ can be helpful to fleets and […]

Winning at Truck Driver Recruiting With Performance Marketing

Performance Marketing in Recruiting

Performance marketing has changed the way modern marketers are approaching digital marketing and it’s easy to see why. For years marketers actually paid in advance for the ad placements with absolutely no guarantee as to how effective it would be. The primary goal was to get it in front of as many eyes as possible […]

Are Your Numbers Lying to You?


There are many options available to fleets and their recruiting partners when it comes to how they approach their recruiting efforts. There are many viable options and approaches available. With so many possibilities out there, how can you get the most for your money? Some have become fixated on numbers such as cost per lead […]

The Top 4 Digital Trends for Recruiting Truck Drivers

Driver Communication

Recruiting truck drivers can be daunting and that’s understandable.Recruiting truck drivers is not exactly the easiest thing to do these days. But there’s hope. Light at the end of the tunnel, if you will. Looking at the big trends that affect driver recruiting can give you insight into some of the best ways to reach […]

The Single Greatest Mistake Being Made On Driver Recruiting Landing Pages

Unclear Campaign Performance

[box]Today ‘s article is a guest post written by Brian Pohuski. As manager of Interaction Design at Randall-Reilly, Brian’s team builds and optimizes thousands of campaign websites, mircrosites, and landing pages – reaching millions of visitors per month. He is passionate about user experience, obsessed with information architecture, and proud to be a third-generation coder.[/box] […]

3 Tips for Recruiters Building Mobile Landing Pages

mobile marketing

There is no doubt commercial truck driver demographics show an aging workforce. It’s one of the biggest concerns for the industry over the next 10 to 20 years. While drivers may be aging, they are still adapting to new technologies and media habits. We’ve seen big changes in technology usage over the past few years, […]