Recruiting Competition is Rising. Driver Interest is Falling.

Driver interest continues to decline while recruiting competition intensifies. In this month’s 30 Day Reset, we examine rising lead costs, increased hiring activity, driver sentiment toward recruiting experiences, and the freight market conditions shaping the industry as we move into summer.

Freight Market Strength Returns … But Fleets Still Feel Pressure | 30 Day Reset

While freight conditions improve, fleets are dealing with rising recruiting costs, ongoing uncertainty overseas, and changing driver behavior.

The Market Looks Better Than It Is (Here’s What the Data Says) | 30 Day Reset

The market looks to be improving right now … but what’s the data say? Rates are up. Freight is moving. But hiring is getting harder, costs are rising, and fewer drivers are actively looking. What’s going on?

Brace for Surging Diesel Prices | 30 Day Reset

As the conflict overseas continues, what does that mean for oil and gas prices stateside? We’ll talk to Jason Miller and find out. Plus – all the recruiting and freight data you need to stay ahead in your driver recruiting.

Is the Freight Market Finally Recovering | 30 Day Reset

Is there finally some good news regarding the freight market? Have we finally turned the corner? We’ll talk with our friend Jason Miller to get his thoughts. We’ll also go over Love’s plans for 2026 and talk about their expansion efforts. Plus all the driver recruiting and freight data you can handle.

Freight Market Finally Turning?!? | 30 Day Reset

Is the market beginning to turn? Have we finally climbed out of the freight trough? We talk to Jason Miller to find out. Get your copy of all the data in this month’s download.

Why’s it So Hard to Find and KEEP Drivers? Driver Polling Reveals the Answers | 30 Day Reset

In the final 30 Day Reset of 2025 we get to all the recruiting, freight, and economic data you need to plan for the beginning of 2026. Plus, we talk about some driver polling from TruckersNews.com that reveals what drivers think when it comes to why fleets are struggling to hire and retain drivers.

Cargo Theft Season is Here! | 30 Day Reset

Over the next month or so we expect to see a spike in cargo theft activity. Is there anything you can do to protect yourself? Yup! Watch to find out more.

Volvo Puts Flagship Truck to the Test | 30 Day Reset

Volvo puts its VNL to the test in the deserts of California and Arizona. Plus we cover all the latest driver recruiting, freight, and economic data for October 2025.

Man Targeting Trucks Found Guilty of Arson | 30 Day Reset

A man targeting Swift Transportation trucks has been found guilty of arson. We’ll dive into the story as well all the latest recruiting and economic data.