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Better Targeting & Sales Performance on Facebook

January 23, 2020

The end goal of any e-commerce website is to make sales, right? Well, is your business doing everything it can…

Stop Wasting Offline Data – VIDEO

December 18, 2019

Whether you know it or not, you have an abundance of data about your customers. It can be a major…

Facebook and Your Truck Driver Recruiting Strategy

November 7, 2019

With veteran drivers retiring and the industry continuing to grow, fleets need drivers now more than ever. Which means drivers…

Driver Lead Quality vs. Quantity

October 9, 2019

In the world of truck driver recruiting everyone is scrambling trying to gain an edge. Many fleets have come to…

Digital Marketing Hypertargeting – VIDEO

September 4, 2019

The more specific and targeted you are, the greater your chances of converting a prospect to a customer. Knowing the…

How to Effectively Target Truck Drivers

July 31, 2019

Keeping your trucks on the road with the drivers you need is a difficult task. The driver pool of quality…

The 5 W’s of Digital Marketing – VIDEO

July 24, 2019

Taking a page from journalists can help drive success. In the world of reporting, the all important W’s of Who?…

Defining the Right Driver

July 16, 2019

Listen to the article: Efficient recruiting starts with finding the right drivers for your fleet. That seems like an obvious…

How to Create Stand-out Ad Creative (Part 2)

June 12, 2019

Listen to the article: [box] Consulted with Kim Walker, the senior manager of client services here at Randall-Reilly, for extensive…

How to Create Stand-out Ad Creative (Part 1)

May 30, 2019

[box] Consulted with Kim Walker, the senior manager of client services here at Randall-Reilly, for extensive information on the following…

Fundamental Truths of Marketing

May 21, 2019

Listen to the article: Marketing is constantly evolving. And with every new technological breakthrough comes new ways to target and…

You May Only Get One Chance at the Top of the Funnel

April 29, 2019

Listen to the article: Over the past several years a few interesting trends have begun to emerge in the agriculture…