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Winning at Truck Driver Recruiting With Performance Marketing

Performance Marketing in Recruiting

Performance marketing has changed the way modern marketers are approaching digital marketing and it’s easy to see why. For years marketers actually paid in advance for the ad placements with absolutely no guarantee as to how effective it would be. The primary goal was to get it in front of as many eyes as possible […]

Are Your Numbers Lying to You?


There are many options available to fleets and their recruiting partners when it comes to how they approach their recruiting efforts. There are many viable options and approaches available. With so many possibilities out there, how can you get the most for your money? Some have become fixated on numbers such as cost per lead […]

How Can Driver Recruiters Reach the Millennials?

Recruiting Millennials

As each year passes, more and more qualified and experienced drivers are approaching retirement. The industry has been hit with a shortage that is being exacerbated by truckers leaving the industry at a higher rate than they can be replaced. According to the ATA’s Truck Driver Shortage Analysis From 2015 (PDF), the average age of […]

3 Ways to Improve Your Driver Recruiting with Marketing Principles

Driver Recruiting

What exactly does marketing have to do with driver recruiting? On the face of it, they seem like two entirely separate subjects. Marketing is all about reaching potential customers and if successful, hopefully forming a positive relationship with them. Does that sound familiar? What if we replace customers with drivers? “Reaching potential customers (drivers) and […]

Young Truck Drivers Are the Key to the Future

Young Truck Driver

Over the past few months we’ve covered the driver shortage a number of times and the current state of the trucking industry. Recruiters are facing difficulties getting the necessary qualified drivers to keep up with the current demand . . . and that demand is only increasing as time goes on. The shortage and the […]

Is the Fear of Spending Too Much Holding Your Driver Recruiting Back?

Breaking the Bank

Trying to nail down the best way to recruit truck drivers can be a tricky proposition. The world we live in is changing rapidly, and so is the way we communicate. Since the introduction of the internet we’ve seen a boom in technological advances and a shift in the way we live our lives. It’s […]

Targeting and Recruiting Today’s Owner-Operators

Big Red Big Rig

While not the biggest segment of the truck driver population, owner-operators can be an attractive option for fleets to pursue. With an estimated 40,000 commercial driver licenses issued per month, their numbers will only increase in the future. Fleets who want to benefit from and employ owner-operators first have to know how to reach them. […]

4 Effective Recruiting Methods You May be Underutilizing

4 Effective Recruiting Methods

Recruiting truck drivers is a constant struggle. The demand for drivers still outweighs the current supply. Today’s fleet numbers are constantly in flux, almost continuously gaining and losing drivers. To be successful, companies and their recruiting partners must have an effective recruiting strategy. There are many ways to approach recruiting and it’s very easy to […]

3 Reasons Facebook Is a Major Factor in Driver Recruiting

3 Reasons Facebook Is A Major Factor in Driver Recruiting

The trucking industry is currently facing a big problem. A huge number of drivers are leaving or have already left the workforce. Older, more seasoned drivers are retiring in droves. Throw in the fact that the average age of drivers is now up to 49 years old, and it doesn’t look like the problem will […]

Is Facebook the Future of Recruiting?

facebook likes

Facebook is rolling out a bevy of new job-related functionality. If your company has a Facebook page, you can now post job openings free of charge. For those seeking a job, you can see a slew of available gigs in your area. Here’s a screengrab of a recent job we posted on our Facebook page. […]