TikTok. Everyone is doing it. Right? But can or should you use it for your driver recruiting? If so, what tools are available to help you meet your recruiting goals? If you’ve ever asked these questions, buckle up! Because today, the Recruiting Roundup talks TikTok!
A pair of Randall Reilly Digital Marketing Strategists, Kyle Jernigan and Zack Flippo, join Dave to talk about all things TikTok. Should you be on it? Is it really effective? How should you use if for driver recruiting? Our intrepid trio cover all that and more on the latest edition of Digging Deeper!
National Carriers, Inc. Director of Social Media, Ed Kentner, joins the show to discuss how he utilizes social media platforms to connect and engage with drivers. A former director of recruiting, Ed has grown National Carriers, Inc.’s reach on Facebook, LinkedIn, Twitter, and most recently TikTok.
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As the competition continues to ramp up for quality drivers, fleets and their recruiting partners will need to be efficient and effective to successfully land the drivers they need. But what does that mean? What does an effective and efficient recruiting strategy look like and what does it entail?
