social media | Randall Reilly

social media

Recruiting Roundup | TikTok

May 23, 2022

TikTok. Everyone is doing it. Right? But can or should you use it for your driver recruiting? If so, what tools are available to help you meet your recruiting goals? If you’ve ever asked these questions, buckle up! Because today, the Recruiting Roundup talks TikTok!

TikTok, Boomers, Zoomers, and You | Digging Deeper

May 13, 2022

A pair of Randall Reilly Digital Marketing Strategists, Kyle Jernigan and Zack Flippo, join Dave to talk about all things TikTok. Should you be on it? Is it really effective? How should you use if for driver recruiting? Our intrepid trio cover all that and more on the latest edition of Digging Deeper!

Yard Jockeys Ep. 5 | Guest: Ed Kentner

May 6, 2022

National Carriers, Inc. Director of Social Media, Ed Kentner, joins the show to discuss how he utilizes social media platforms to connect and engage with drivers. A former director of recruiting, Ed has grown National Carriers, Inc.’s reach on Facebook, LinkedIn, Twitter, and most recently TikTok.

Rank higher in Google search results with social media

January 7, 2022

Most customers never look beyond the first page of Google, and since social media and search engine optimization are both…

3 steps to boost your social media engagement during the coronavirus pandemic

November 20, 2020

People today use online channels to connect with each other more than ever, and social media is one of the…

4 essential elements of coronavirus messaging

April 17, 2020

In the unprecedented times of this coronavirus pandemic, it can be hard to figure out how to maintain engagement with…

Marketing in the age of the coronavirus pandemic

April 3, 2020

If anything is certain about marketing during an era of massive disruption, it’s that there’s an immediate opportunity for your…

Facebook and Your Truck Driver Recruiting Strategy

November 7, 2019

With veteran drivers retiring and the industry continuing to grow, fleets need drivers now more than ever. Which means drivers…

How to Create Effective Marketing Campaigns – VIDEO

August 7, 2019

It’s easy to get lost in the grind of producing campaign after campaign. But stopping to make sure your campaigns…

How to Effectively Target Truck Drivers

July 31, 2019

Keeping your trucks on the road with the drivers you need is a difficult task. The driver pool of quality…

The 5 W’s of Digital Marketing – VIDEO

July 24, 2019

Taking a page from journalists can help drive success. In the world of reporting, the all important W’s of Who?…

5 Characteristics of Successful Truck Driver Recruiting

July 17, 2019

As the competition continues to ramp up for quality drivers, fleets and their recruiting partners will need to be efficient and effective to successfully land the drivers they need. But what does that mean? What does an effective and efficient recruiting strategy look like and what does it entail?