social media | Randall Reilly - Part 2

social media

Defining the Right Driver

July 16, 2019

Listen to the article: Efficient recruiting starts with finding the right drivers for your fleet. That seems like an obvious…

You May Only Get One Chance at the Top of the Funnel

April 29, 2019

Listen to the article: Over the past several years a few interesting trends have begun to emerge in the agriculture…

Marketing to the Facebook Fixation

April 2, 2019

Listen to the article: You’re on Facebook, I’m on Facebook, we’re all on Facebook. The massive numbers of users is…

Attracting Online Prospects to Your Dealership

March 20, 2019

Truck dealers understand the importance of walk-in prospects. The nature of your equipment demands customers come to your locations, not…

Factoring Generations Into Your Recruiting

March 12, 2019

How often do you take age into account when building a recruiting strategy? When focusing on getting qualified drivers who…

Your Advertising: From a Driver’s Point of View

February 7, 2019

The easiest way to recruit new drivers is to do the things you have always done, right? This is very…

3 Unique Ways to Recruit Drivers

December 18, 2018

Listen to the article: Keeping your trucks on the road with the drivers you need is a difficult task. The…

Why Video is Great for Recruiting Drivers

November 28, 2018

When it comes to driver recruiting, you do a lot to convince drivers you’re the right pick. You empathize with…

Stop Wasting Your Offline Data

November 13, 2018

The biggest struggle most B2B marketers face is getting their messaging in front of the right audience. And if you…

Why Aren’t You Reaching Your Recruiting Goals?

October 3, 2018

Nothing is more frustrating than putting time, effort, and money into your recruiting and still falling well short of your…

What Can Facebook Do for Your Dealership?

October 1, 2018

We recently discussed how useful Search Ads are and how they are a tremendous tool that many dealerships have failed…

A Comprehensive Look at Retargeting for Recruiting

April 23, 2018

The average conversion rate for websites is slightly over 2%. So only about 2% of website visitors convert when they…