Driver Recruiting Techniques: Keeping Up with the Times
It’s truly remarkable how drastically the world of driver recruiting has changed – just in the last few years. Long gone are the relatively straightforward pre-internet days, when recruiters relied on print ads, truck stop brochures, radio spots, billboards… and to a lesser extent Burt Reynolds and all his Smokey and the Bandit, bootleg Coors […]
3 Ways Driver Recruiters Can Save Money
This article is not about the causes of the driver shortage. We all know that there simply aren’t enough drivers out there to keep every fleet satisfied. I can’t solve the driver shortage, and neither can you. All we can do is weather the storm together. Like most storms, you’ll be fine if you have […]
Where Does Print Fit into Your Driver Recruiting Campaigns?
There are a lot of ways you can get your jobs in front of drivers. From email to paid search advertising to job match leads, not only can you reach drivers, but there are plenty of ways to measure the effectiveness of your efforts. The days of pushing out tons of ads and recruiting messages […]
Why Is My Cost-Per-Lead Going Up?
You’re sitting at your desk one day, looking through a stack of reports, when you see it. You stop. Your eyes widen. It’s an overview of your advertising spend, and your cost-per-lead has tripled! What happened? You have to answer the question now. Frantically you get on the phone with your different advertising and media […]
The Driver Shortage: Building a Budget that Meets Your Driver Recruiting Needs
Over the past few years, the touted driver shortage has become more than just an industry topic. Non-industry media, such as the Wall Street Journal and Fortune, have started reporting on the issue. Yet these are not earth-shattering revelations. You’ve known this is happening for quite a while, and you’re probably already feeling the pinch. […]
Randall-Reilly Expands Driver Recruiting Portfolio
Randall-Reilly is announcing – today – the acquisition of JiggyJobs.com from Conversion Interactive Agency. This acquisition expands our portfolio of driver recruiting services. The website brings with it a well-rounded online presence through its social media and blog. It also gives us access to an entire database of drivers to provide leads for Randall-Reilly clients. […]
3 Ways to Show Drivers You Care
Driver retention and recruiting are unconditionally linked. If your retention is up, you don’t have to fight to keep your fleet on the road. Instead, you can focus on recruiting more drivers to meet an increased demand for freight volume. The value of driver retention programs can’t be overlooked as recruiting incentives either. Every incentive […]
Job Match Leads: Your Fleet’s Secret Weapon?
In ages past, truck drivers looking for a new job had to go from fleet to fleet with an application in hand. Or use the telephone . . . I mean, whichever. Either way it was a little more intensive than it is now. Drivers don’t have to call up or visit fleets to find […]
3 New Ways to Generate More Driver Applications
Fleets need to recruit more drivers. That’s the one maxim that defines the driver recruiting marketplace. There just aren’t enough drivers to meet the needs of expanding fleets. Expanding your fleet or even meeting the demands of the driver shortage can result in added pressure for driver recruiters. But it doesn’t have to mean more […]
3 Ways Fleets Can Recruit Drivers in Texas
Whether you know it or not, Texas is one of the most important states in the union. If trucking is the backbone of America, then Texas is the backbone of trucking. Don’t believe me? Here are a few stats you should see. According to the 2013 State Transportation Statistics Report, Texas has 2,284,691 registered trailers […]
