2. Always include a click-to-call feature on digital advertising.
3. Produce owned content to promote driver awareness.
4. Implement a strategy for targeting social media.
5. Include a search engine strategy.
6. Keep your website up to date.
7. Produce captivating, relevant content.
8. Use data to target the right kind of driver.
9. Don’t forget about the power of print.
10. Make your drivers ambassadors for your brand.