Your Recruiting Calls Reveal More Than You Think

Your Recruiting Calls Reveal More than You Think

What can your recruiting calls tell you that traditional metrics can’t? We analyzed more than 5,000 driver recruiting calls to uncover where conversations break down, what drivers are actually asking about and how call analysis can reveal hidden friction throughout the recruiting process.

The AI Advice You’re Getting Is Wrong

Close-up of a red 'WRONG WAY' road sign at night, with blurred highway lights in the background.

Fleets are being told they have to get their job listings ranked inside ChatGPT before their competitors do. But what we found flies in the face of that advice.

How Are Truck Fleets Actually Using AI?

How Do Fleets Use AI?

In this episode of Digging Deeper, we take a closer look at how fleets are actually approaching AI today. Where is it being used? Where are fleets seeing results? What’s holding adoption back? And how do fleet leaders and their employees really feel about the technology?

AI Adoption Really Comes Down to People

The AI Adoption Problem Comes Down to People

AI adoption in trucking isn’t just a technology challenge—it’s a people challenge.

In this edition of the Recruiting Roundup, we dig into new fleet research showing where AI is delivering the strongest ROI, what’s standing in the way of greater adoption, and why finding the right balance between technology and the people using it could be the key to getting real value from AI.

What’s Driving the Freight Recovery?

This Recovery is Different

Freight is improving, but what’s driving the recovery is just as important as the numbers themselves. We look at the latest recruiting and freight data to get to the bottom of it on the 30 Day Reset.

The 7 Deadly Sins of Driver Recruiting

Leather-bound book titled 'The 7 Deadly Sins of Driver Recruiting' on a stone table beside a lit candle, in warm amber light.

Every recruiting department wants the same thing: more hires, fewer empty trucks. But drivers keep falling out of the funnel before they ever get behind the wheel, and it tends to happen in the same handful of ways…A call that goes unanswered, an offer that doesn’t line up to what they see on day one, […]

Which Sin is Your Fleet Guilty Of?

Normal Doesn't Mean Right

What happens when bad recruiting habits become business as usual? In this episode of Digging Deeper, we explore how everyday processes can quietly hurt hiring results. These Learn how to identify recruiting blind spots, challenge the status quo, and build a hiring process that actually works.

Working Drivers Aren’t Moving (Here’s Why)

Drivers Arent Leaving

Freight volumes and spot rates are climbing. Fleets are still competing for drivers, but interest in truck driving jobs continues to fall. So what’s happening? We break down the latest recruiting and freight data to explain why working drivers just aren’t leaving.

Bad Reputations Aren’t Built. They’re Inherited.

Bad Reputations Aren't Built. They're Inherited.

Recruiting problems rarely appear overnight. They creep in through small decisions, accepted shortcuts, and processes that slowly become “the way we’ve always done it.”

In this episode of Recruiting Roundup, we introduce the first two of the Seven Deadly Sins of Driver Recruiting.