How Are Truck Fleets Actually Using AI?

How Do Fleets Use AI?

In this episode of Digging Deeper, we take a closer look at how fleets are actually approaching AI today. Where is it being used? Where are fleets seeing results? What’s holding adoption back? And how do fleet leaders and their employees really feel about the technology?

AI Adoption Really Comes Down to People

The AI Adoption Problem Comes Down to People

AI adoption in trucking isn’t just a technology challenge—it’s a people challenge.

In this edition of the Recruiting Roundup, we dig into new fleet research showing where AI is delivering the strongest ROI, what’s standing in the way of greater adoption, and why finding the right balance between technology and the people using it could be the key to getting real value from AI.

What’s Driving the Freight Recovery?

This Recovery is Different

Freight is improving, but what’s driving the recovery is just as important as the numbers themselves. We look at the latest recruiting and freight data to get to the bottom of it on the 30 Day Reset.

The 7 Deadly Sins of Driver Recruiting

Leather-bound book titled 'The 7 Deadly Sins of Driver Recruiting' on a stone table beside a lit candle, in warm amber light.

Every recruiting department wants the same thing: more hires, fewer empty trucks. But drivers keep falling out of the funnel before they ever get behind the wheel, and it tends to happen in the same handful of ways…A call that goes unanswered, an offer that doesn’t line up to what they see on day one, […]

Which Sin is Your Fleet Guilty Of?

Normal Doesn't Mean Right

What happens when bad recruiting habits become business as usual? In this episode of Digging Deeper, we explore how everyday processes can quietly hurt hiring results. These Learn how to identify recruiting blind spots, challenge the status quo, and build a hiring process that actually works.

Working Drivers Aren’t Moving (Here’s Why)

Drivers Arent Leaving

Freight volumes and spot rates are climbing. Fleets are still competing for drivers, but interest in truck driving jobs continues to fall. So what’s happening? We break down the latest recruiting and freight data to explain why working drivers just aren’t leaving.

Bad Reputations Aren’t Built. They’re Inherited.

Bad Reputations Aren't Built. They're Inherited.

Recruiting problems rarely appear overnight. They creep in through small decisions, accepted shortcuts, and processes that slowly become “the way we’ve always done it.”

In this episode of Recruiting Roundup, we introduce the first two of the Seven Deadly Sins of Driver Recruiting.

Is Your Fleet Reputation an Asset or an Obstacle?

Is your fleet reputation an asset or an obstacle?

In this year’s Fleet Reputation Report, reputation overtook pay as the number one factor drivers consider when deciding where to work.

David Arsenault and his guest, Julie Arsenault, will discuss:
• Why reputation has become so important to drivers
• How driver research fleets before ever applying
• What has the biggest impact on fleet reputation
• What can you do to improve a poor reputation

Why Are Bad Fleet Reputations So Hard to Fix?

Your Fleet Reputation Matters

The Recruiting Roundup examines why negative perceptions can linger long after changes are made, what drivers actually pay attention to when evaluating fleets, and why reputation may be one of the biggest recruiting advantages—or obstacles—a fleet can face.

Recruiting Competition is Rising. Driver Interest is Falling.

Banner with row of semi-trucks and large white text reading 'MORE Competition Less Interest' plus a red downward arrow, signaling declining interest or trend.

Driver interest continues to decline while recruiting competition intensifies. In this month’s 30 Day Reset, we examine rising lead costs, increased hiring activity, driver sentiment toward recruiting experiences, and the freight market conditions shaping the industry as we move into summer.