Ghosted! The Haunting Truth About Driver Recruiting
Your drivers are disappearing. Is it your recruiting process that’s scaring them away?
Join us as we explore what’s really haunting your recruiting pipeline.
The AED Technician Shortage Report Canadian Edition
Canada’s Technician Shortage Is Costing Equipment Dealers CA$803 Million a Year The technician shortage is more than a hiring challenge. It’s a growing threat to revenue, customer satisfaction, and business growth. Canadian agriculture and construction equipment dealers are feeling the pressure as demand for skilled technicians continues to outpace supply. But what’s really driving the […]
Are You Scaring Drivers Away? đź‘»

In this Halloween edition of Recruiting Roundup, we examine Randall Reilly’s latest driver research to uncover some of the reasons drivers stop responding, back out of job offers, or walk away from the recruiting process altogether.
The AED Technician Shortage Report
Equipment dealers are losing $7 billion a year to the technician shortage, and 80% say they can’t keep up with customer demand. The 2026 Technician Shortage Report, prepared by Randall Reilly for the AED Foundation, surveyed dealers, OEMs, schools and technicians. It shows what’s driving the shortage, when techs are most likely to leave, and […]
The Freight is Coming Back. But Where Are the Drivers?
Freight is picking up, but recruiting isn’t getting easier. See the latest freight and recruiting data, plus new polling on when — and why — drivers ghost fleets.
One Bad Recruiting Call a Day Costs You $13,000 a Month

Ask a recruiting team to picture a bad recruiting call, and they’ll usually describe a fumbled pay question or a driver who got frustrated halfway through the conversation. We went through more than 5,000 recruiting calls to see if that holds true, and we found that “bad” recruiting calls don’t actually look like that. In […]
The Anatomy of a Bad Recruiting Call
What does a bad recruiting call actually look like? We analyzed 5,000 calls to uncover where fleets lose interested drivers—and what they can do about it.
Your Recruiting Calls Reveal More Than You Think

What can your recruiting calls tell you that traditional metrics can’t? We analyzed more than 5,000 driver recruiting calls to uncover where conversations break down, what drivers are actually asking about and how call analysis can reveal hidden friction throughout the recruiting process.
The AI Advice You’re Getting Is Wrong

Fleets are being told they have to get their job listings ranked inside ChatGPT before their competitors do. But what we found flies in the face of that advice.
Fleets Need Drivers More Than Drivers Need Fleets (Right Now)
In this month’s 30 Day Reset, we dig into the latest freight, recruiting and economic data to see why the hiring power dynamic may be shifting—and what fleets need to do differently as every driver becomes more valuable.