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The Reunion | Digging Deeper

The Reunion (Digging Deeper - Season 1)

Season 1 of Digging Deeper is coming to an end. For our finale, Dave sits down to take a look back at his favorite moments over the course of our first eight episodes. Thank you to everyone who supported and watched during season 1. We can’t wait to come back with more great content for […]

The Leads You DON’T Hire | Digging Deeper

Speed is Greater than Cost-Per-Lead

Have you ever wondered what happens to all those driver leads you don’t hire? Our very own Seth Becker (a former director of driver recruiting) did. He set out to answer that question and today he sits down to discuss what he discovered. What he found will blow your mind! Don’t Miss Out on Future […]

No More Budget! Now What? The Race to Fill Trucks | Digging Deeper

No More Budget! Now What? The Race to Fill Trucks

Dave welcomes back Kyle Jernigan to follow-up their discussion from our last Digging Deeper. Last time, in Episode 6 of our Digging Deeper Series: Speed > Cost-per-Lead: The Race to Fill Trucks, Dave and Kyle discussed the importance of speed when it comes to your driver recruiting; and how to approach talks about your recruiting […]

Speed > Cost-per-Lead: The Race to Fill Trucks | Digging Deeper

Speed is Greater than Cost-Per-Lead

It seems like every week we see a new freight record being set. Fleets are struggling to keep up with the insane demand right now, which translates into a constant and urgent need for drivers. The problem is too many fleets are stuck in the old mindset of trying to find the cheapest leads. In our current situation, every day you wait around searching for those cheaper leads is another day your truck sits idle and you miss out on moving valuable freight!

Digging Deeper into Driver Recruiting with Dave | “Speed > Cost-per-Lead: The Race to Fill Trucks”

Speed is Greater than Cost-Per-Lead

It seems like every week we see a new freight record being set. Fleets are struggling to keep up with the insane demand right now, which translates into a constant and urgent need for drivers. The problem is too many fleets are stuck in the old mindset of trying to find the cheapest leads. In our current situation, every day you wait around searching for those cheaper leads is another day your truck sits idle and you miss out on moving valuable freight!

Digging Deeper into Driver Recruiting with Dave | “Ad Creative: What Really Works?”

Ad Creative: What Really Works?

Ad creative is a vital part to the success of your driver recruiting campaigns. With so many options out there it can become confusing to know just what to do. Today Dave welcomes, Kim Walker, Randall-Reilly’s Director of Digital Marketing. She shares her vast knowledge and goes over some of the biggest mistakes she sees, and reveals the 2.5 “v’s” of digital marketing. What exactly does that mean? Watch to find out!

Lead-to-Hire Part Deuce! | Digging Deeper

Lead-to-Hire Part Deuce!

Dave previously tackled lead-to-hire data with McKensie Worley on the very first episode of Digging Deeper. But it’s such a broad topic he decided to sit down and take a second swipe at it with Aaron Mowery. Together they go over everything that matters and talk about some of the common things they see and where fleets can improve moving forward.

Digging Deeper into Driver Recruiting with Dave | “Lead-to-Hire Part Deuce!”

Lead-to-Hire Part Deuce!

Dave previously tackled lead-to-hire data with McKensie Worley on the very first episode of Digging Deeper. But it’s such a broad topic he decided to sit down and take a second swipe at it with Aaron Mowery. Together they go over everything that matters and talk about some of the common things they see and where fleets can improve moving forward.