How Are Truck Fleets Actually Using AI?
In this episode of Digging Deeper, we take a closer look at how fleets are actually approaching AI today. Where is it being used? Where are fleets seeing results? What’s holding adoption back? And how do fleet leaders and their employees really feel about the technology?
AI Adoption Really Comes Down to People
AI adoption in trucking isn’t just a technology challenge—it’s a people challenge.
In this edition of the Recruiting Roundup, we dig into new fleet research showing where AI is delivering the strongest ROI, what’s standing in the way of greater adoption, and why finding the right balance between technology and the people using it could be the key to getting real value from AI.
The Tech Check | Q2 2026
Recruiting costs are down, but competition for top technicians hasn’t let up. In this Tech Check, we break down the latest technician recruiting trends, advertised pay, and what the current market means for your hiring strategy.
Which Sin is Your Fleet Guilty Of?
What happens when bad recruiting habits become business as usual? In this episode of Digging Deeper, we explore how everyday processes can quietly hurt hiring results. These Learn how to identify recruiting blind spots, challenge the status quo, and build a hiring process that actually works.
Bad Reputations Aren’t Built. They’re Inherited.
Recruiting problems rarely appear overnight. They creep in through small decisions, accepted shortcuts, and processes that slowly become “the way we’ve always done it.”
In this episode of Recruiting Roundup, we introduce the first two of the Seven Deadly Sins of Driver Recruiting.
Is Your Fleet Reputation an Asset or an Obstacle?
In this year’s Fleet Reputation Report, reputation overtook pay as the number one factor drivers consider when deciding where to work.
David Arsenault and his guest, Julie Arsenault, will discuss:
• Why reputation has become so important to drivers
• How driver research fleets before ever applying
• What has the biggest impact on fleet reputation
• What can you do to improve a poor reputation
Why Are Bad Fleet Reputations So Hard to Fix?
The Recruiting Roundup examines why negative perceptions can linger long after changes are made, what drivers actually pay attention to when evaluating fleets, and why reputation may be one of the biggest recruiting advantages—or obstacles—a fleet can face.
Drivers and AI: Expectations vs. Reality
AI is quickly becoming part of the recruiting conversation — but not everyone is comfortable with it.
In this episode of Digging Deeper, David Arsenault and guests Kyle Jernigan, Aaron Mowery, and Dustin Worley discuss what drivers actually think about AI, where automation can help recruiting, and where human interaction still matters most.
From communication and trust to over-automation and driver expectations, the conversation explores the growing tension between efficiency and authenticity in modern recruiting.
Drivers Say They Hate AI … But the Data Says Otherwise
In this month’s Recruiting Roundup, we break down new driver survey data around AI usage, perception, search behavior, and what it could mean for recruiting teams moving forward.
The biggest takeaway?
Drivers may not care nearly as much about AI itself as whether technology actually improves the experience.
The Tech Check | Q1 2026
In this update, we break down what’s actually happening in the technician market—and why lower costs aren’t translating into easier hiring.