What Does UberFreight Mean for Driver Recruiting?
Over the last several years an interesting business model has emerged. On-demand services of every kind have sprung up and permeated our culture. Everything from how we enjoy entertainment, order food, and get around town has evolved. Uber is practically the poster child for this on-demand movement. The whole appeal really boils down to a […]
The Single Greatest Mistake Being Made On Driver Recruiting Landing Pages
[box]Today ‘s article is a guest post written by Brian Pohuski. As manager of Interaction Design at Randall-Reilly, Brian’s team builds and optimizes thousands of campaign websites, mircrosites, and landing pages – reaching millions of visitors per month. He is passionate about user experience, obsessed with information architecture, and proud to be a third-generation coder.[/box] […]
Are You Doing Enough to Recruit Female Drivers?
Everyone’s looking for answers to The Great Driver Shortage. There’s certainly no silver bullet to cure what ails the trucking industry, though attracting a more diverse pool of drivers seems like an excellent place to start. Women, who make up more than 50% of the U.S. population but account for just under 6% of America’s […]
Looking for Drivers? Try RigDig Recruiting
How’s your recruiting going? Wish you had more help finding not just drivers, but the right drivers? Would you like to save time, enjoy more success, and make your job easier? We got you. Whether you prefer to filter candidates by experience level, type of haul, qualifications, or CSA history, our RigDig Recruiting database contains […]
Driver Recruiting Techniques: Keeping Up with the Times
It’s truly remarkable how drastically the world of driver recruiting has changed – just in the last few years. Long gone are the relatively straightforward pre-internet days, when recruiters relied on print ads, truck stop brochures, radio spots, billboards… and to a lesser extent Burt Reynolds and all his Smokey and the Bandit, bootleg Coors […]
Where Does Print Fit into Your Driver Recruiting Campaigns?
There are a lot of ways you can get your jobs in front of drivers. From email to paid search advertising to job match leads, not only can you reach drivers, but there are plenty of ways to measure the effectiveness of your efforts. The days of pushing out tons of ads and recruiting messages […]
Why Is My Cost-Per-Lead Going Up?
You’re sitting at your desk one day, looking through a stack of reports, when you see it. You stop. Your eyes widen. It’s an overview of your advertising spend, and your cost-per-lead has tripled! What happened? You have to answer the question now. Frantically you get on the phone with your different advertising and media […]
4 Basic SEO Questions for Driver Recruiters
Understanding how truck drivers apply for jobs is an important part of driver recruiting. It’s key to understanding this niche audience within the trucking industry. From there, recruiters can build and optimize the right campaigns to generate quality truck driver leads. Research shows that internet search is the most common tool used by company drivers […]
The Top 4 Channels for Distributing Your Driver Recruiting Content
In today’s driver recruiting marketplace, fleets need drivers and they need them now. It’s a tough marketplace, but you already know that. What you want to know is where can you find a competitive edge. One underutilized tools, for driver recruiters is content marketing. It’s one of the best ways for fleets to engage drivers […]
Construction Equipment Consumption up 6% in September
In September, consumption of new construction equipment increased 6.4% compared to September 2013. Additionally, in 2014 sales are up 21.8% year-over-year. As a result, equipment consumption is now 70.4% of the peak September volume set in 2005. And for the first time since 2007, equipment sales are above the September 10 year average. To view more national […]
