Why Is My Cost-Per-Lead Going Up?
You’re sitting at your desk one day, looking through a stack of reports, when you see it. You stop. Your eyes widen. It’s an overview of your advertising spend, and your cost-per-lead has tripled! What happened? You have to answer the question now. Frantically you get on the phone with your different advertising and media […]
4 Basic SEO Questions for Driver Recruiters
Understanding how truck drivers apply for jobs is an important part of driver recruiting. It’s key to understanding this niche audience within the trucking industry. From there, recruiters can build and optimize the right campaigns to generate quality truck driver leads. Research shows that internet search is the most common tool used by company drivers […]
The Top 4 Channels for Distributing Your Driver Recruiting Content
In today’s driver recruiting marketplace, fleets need drivers and they need them now. It’s a tough marketplace, but you already know that. What you want to know is where can you find a competitive edge. One underutilized tools, for driver recruiters is content marketing. It’s one of the best ways for fleets to engage drivers […]
Construction Equipment Consumption up 6% in September
In September, consumption of new construction equipment increased 6.4% compared to September 2013. Additionally, in 2014 sales are up 21.8% year-over-year. As a result, equipment consumption is now 70.4% of the peak September volume set in 2005. And for the first time since 2007, equipment sales are above the September 10 year average. To view more national […]
6 Stats Every Driver Recruiter Needs to Know
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Part 2 of 3: Stats About Company Drivers Every Recruiter Needs to Know
In case you missed it, part 1 of this series is a great place to start. The information in this series comes from the 2014 Company Driver Connectivity Report. If you haven’t read this research yet, you certainly should. But for now, let’s focus on just one piece of this research. Of course, just knowing […]
Construction Industry Marketing
It wasn’t too long ago that construction dealer marketing meant placing an ad in the yellow pages and hanging flags during an open house. Today, the vast number of tactics and channels are staggering, if not a little overwhelming. The good news: all these new marketing outlets have leveled the playing field, making it much […]
5 Essential Statistics for Recruiting More Owner-Operators
Surveys estimate there are a third fewer owner-operators on the road right now than there were in 2008. But of course the shortage is just the beginning of your problems. We have compiled the 5 most important statistics from the 2014 Overdrive Connectivity Study to help you recruit owner-operators. [hr style=”3″ margin=”40px 0px 40px 0px”] […]
Marketing to Owner-Operators: Print Advertising Tops the List
Marketing is a science, one which requires almost continuous research, data, and experimentation to be successful. The goal of this scientific marketing research is to find the best ways to consistently connect, engage, and convert your audience. It can be difficult, but it’s also very rewarding to accomplish your specific campaign wins. If you’re trying to […]
3 Creative Ways to Recruit More Student Drivers
According to the American Trucking Association’s Benchmarking Guide for Driver Recruitment and Retention, retirement is the leading cause for drivers leaving the workforce. An estimated 37% of new drivers entering the workforce are replacing those retiring, limiting potential growth in the pool of available drivers. In response, many fleets have placed an emphasis on hiring […]
