3 Ways to Show Drivers You Care
Driver retention and recruiting are unconditionally linked. If your retention is up, you don’t have to fight to keep your fleet on the road. Instead, you can focus on recruiting more drivers to meet an increased demand for freight volume. The value of driver retention programs can’t be overlooked as recruiting incentives either. Every incentive […]
Job Match Leads: Your Fleet’s Secret Weapon?
In ages past, truck drivers looking for a new job had to go from fleet to fleet with an application in hand. Or use the telephone . . . I mean, whichever. Either way it was a little more intensive than it is now. Drivers don’t have to call up or visit fleets to find […]
3 New Ways to Generate More Driver Applications
Fleets need to recruit more drivers. That’s the one maxim that defines the driver recruiting marketplace. There just aren’t enough drivers to meet the needs of expanding fleets. Expanding your fleet or even meeting the demands of the driver shortage can result in added pressure for driver recruiters. But it doesn’t have to mean more […]
3 Ways Fleets Can Recruit Drivers in Texas
Whether you know it or not, Texas is one of the most important states in the union. If trucking is the backbone of America, then Texas is the backbone of trucking. Don’t believe me? Here are a few stats you should see. According to the 2013 State Transportation Statistics Report, Texas has 2,284,691 registered trailers […]
Can You Afford to Miss Out on Driver Recruiting Events?
Stop overlooking the value of your channels. With the driver shortage in full swing, you’re doing everything you can to keep trucks on the road and keep your fleet’s freight moving.This pressure can cause even the best recruiters to focus on just a few channels that driver short term results. It’s understandable, but you’re not […]
4 Basic SEO Questions for Driver Recruiters
Understanding how truck drivers apply for jobs is an important part of driver recruiting. It’s key to understanding this niche audience within the trucking industry. From there, recruiters can build and optimize the right campaigns to generate quality truck driver leads. Research shows that internet search is the most common tool used by company drivers […]
5 Ways Randall-Reilly Can Help You Get Noticed By Truck Drivers
Common Scenario: A driver sits at his computer with the intention of finding a possible job opportunity. He tries a few new sites but doesn’t go as deep into his hunt as he wants to because he isn’t sure exactly where to look. What if he didn’t have to look hard? What if your ads […]
Which truck driver recruiting lead do you really need?
On the list of major concerns for fleets, trucker driver availability dominates. Current trend lines for tractor-trailer drivers needed and supplied show a potential shortfall of 239,000 drivers by 2022. And on average, 96,178 new drivers are needed to sustain industry growth. All of this is working against driver recruiting and retention, with turnover rates […]
The Top 4 Channels for Distributing Your Driver Recruiting Content
In today’s driver recruiting marketplace, fleets need drivers and they need them now. It’s a tough marketplace, but you already know that. What you want to know is where can you find a competitive edge. One underutilized tools, for driver recruiters is content marketing. It’s one of the best ways for fleets to engage drivers […]
4 Ways to Generate Quality Driver Recruiting Content
If you want to recruit drivers, you need to stand out. Fleets across the country are trying to recruit from the same small pool of available drivers. If you’re not differentiating yourself from your competition, you won’t get the applications your fleet needs. One of the best solutions available to driver recruiters is content. While […]
