The Freight is Coming Back. But Where Are the Drivers?
Freight is picking up, but recruiting isn’t getting easier. See the latest freight and recruiting data, plus new polling on when — and why — drivers ghost fleets.
One Bad Recruiting Call a Day Costs You $13,000 a Month
Ask a recruiting team to picture a bad recruiting call, and they’ll usually describe a fumbled pay question or a driver who got frustrated halfway through the conversation. We went through more than 5,000 recruiting calls to see if that holds true, and we found that “bad” recruiting calls don’t actually look like that. In […]
The AI Advice You’re Getting Is Wrong
Fleets are being told they have to get their job listings ranked inside ChatGPT before their competitors do. But what we found flies in the face of that advice.
Fleets Need Drivers More Than Drivers Need Fleets (Right Now)
In this month’s 30 Day Reset, we dig into the latest freight, recruiting and economic data to see why the hiring power dynamic may be shifting—and what fleets need to do differently as every driver becomes more valuable.
AI Adoption Really Comes Down to People
AI adoption in trucking isn’t just a technology challenge—it’s a people challenge.
In this edition of the Recruiting Roundup, we dig into new fleet research showing where AI is delivering the strongest ROI, what’s standing in the way of greater adoption, and why finding the right balance between technology and the people using it could be the key to getting real value from AI.
What’s Driving the Freight Recovery?
Freight is improving, but what’s driving the recovery is just as important as the numbers themselves. We look at the latest recruiting and freight data to get to the bottom of it on the 30 Day Reset.
Working Drivers Aren’t Moving (Here’s Why)
Freight volumes and spot rates are climbing. Fleets are still competing for drivers, but interest in truck driving jobs continues to fall. So what’s happening? We break down the latest recruiting and freight data to explain why working drivers just aren’t leaving.
Bad Reputations Aren’t Built. They’re Inherited.
Recruiting problems rarely appear overnight. They creep in through small decisions, accepted shortcuts, and processes that slowly become “the way we’ve always done it.”
In this episode of Recruiting Roundup, we introduce the first two of the Seven Deadly Sins of Driver Recruiting.
Why Are Bad Fleet Reputations So Hard to Fix?
The Recruiting Roundup examines why negative perceptions can linger long after changes are made, what drivers actually pay attention to when evaluating fleets, and why reputation may be one of the biggest recruiting advantages—or obstacles—a fleet can face.
Recruiting Competition is Rising. Driver Interest is Falling.
Driver interest continues to decline while recruiting competition intensifies. In this month’s 30 Day Reset, we examine rising lead costs, increased hiring activity, driver sentiment toward recruiting experiences, and the freight market conditions shaping the industry as we move into summer.