Recruiting Competition is Rising. Driver Interest is Falling.
Driver interest continues to decline while recruiting competition intensifies. In this month’s 30 Day Reset, we examine rising lead costs, increased hiring activity, driver sentiment toward recruiting experiences, and the freight market conditions shaping the industry as we move into summer.
Drivers and AI: Expectations vs. Reality
AI is quickly becoming part of the recruiting conversation — but not everyone is comfortable with it.
In this episode of Digging Deeper, David Arsenault and guests Kyle Jernigan, Aaron Mowery, and Dustin Worley discuss what drivers actually think about AI, where automation can help recruiting, and where human interaction still matters most.
From communication and trust to over-automation and driver expectations, the conversation explores the growing tension between efficiency and authenticity in modern recruiting.
Drivers Say They Hate AI … But the Data Says Otherwise
In this month’s Recruiting Roundup, we break down new driver survey data around AI usage, perception, search behavior, and what it could mean for recruiting teams moving forward.
The biggest takeaway?
Drivers may not care nearly as much about AI itself as whether technology actually improves the experience.
Freight Market Strength Returns … But Fleets Still Feel Pressure | 30 Day Reset
While freight conditions improve, fleets are dealing with rising recruiting costs, ongoing uncertainty overseas, and changing driver behavior.
You’re Losing Drivers Every Day!
Most fleets think they’re losing drivers because of pay. They’re not. They’re losing them the moment the phone rings. In this live discussion, we break down what drivers actually do when no one answers, where most recruiting processes fail, and what you can fix immediately. If you’re responsible for hiring drivers, this is something you need to see.
You’re Losing Drivers Before You Even Talk to Them
Most fleets think they have a driver shortage. They don’t. They have a response problem. Drivers today aren’t waiting around. If you miss the call, delay the follow-up, or create friction in your process… they move on. Fast!
The Market Looks Better Than It Is (Here’s What the Data Says) | 30 Day Reset
The market looks to be improving right now … but what’s the data say? Rates are up. Freight is moving. But hiring is getting harder, costs are rising, and fewer drivers are actively looking. What’s going on?
Drivers Don’t Care About Pay?!? | Digging Deeper Discussion
Is pay really the only thing drivers care about? Has what drivers want changed over time? We have been conducting surveys with drivers for years and we’re ready to share what we found. Join us for this live chat and download a copy of the data for yourself!
Brace for Surging Diesel Prices | 30 Day Reset
As the conflict overseas continues, what does that mean for oil and gas prices stateside? We’ll talk to Jason Miller and find out. Plus – all the recruiting and freight data you need to stay ahead in your driver recruiting.
The Cost of Missed Calls | Recruiting Roundup
If freight continues to pick up it will lead to increased competition for drivers. What can you do to make sure you can get the quality drivers you need without massively increasing budget? Start with efficiency in your recruiting process. And the number one place you can make big gains just by adjusting a few things is … the phone call!