What’s Your Recruiting Win?
Listen to the article: Over the years Randall-Reilly has worked with countless fleets in the never-ending struggle to find drivers. Unfortunately, one common thing that most fleets tend to focus on when it comes to recruiting is cost. I know it’s hard to focus on anything other than cost, but you have to try. After […]
The Importance of Building a Driver Persona
You’ve probably heard the term ‘buyer persona.’ It’s used a lot by businesses catering to customers who purchase their products, solicit their services, etc. A buyer persona for customer or client-based businesses refers to a profile of their ideal customer. They build this profile using data on their current customers and industry research. Now what […]
16 Common Mistakes That Stifle Your Recruiting (Part 2 of 2)
When focused on the whirlwind of trying to hire drivers, it can be tough to pinpoint the mistakes that are getting in the way of your recruiting process. In our last article, we looked at eight of the common mistakes that stifle recruiting. We would like to outline eight more to help you identify which […]
16 Common Mistakes That Stifle Your Recruiting (Part 1 of 2)
In the current world of recruiting, competition is high. You and your competitors are fishing for the same truck drivers in the same shrinking pool of drivers searching for jobs. It takes highly effective recruiting to get ahead of your competition. The issue is that a fundamental step in creating an effective recruiting process is […]
Your Advertising: From a Driver’s Point of View
The easiest way to recruit new drivers is to do the things you have always done, right? This is very common when advertising for new drivers. Your company uses the same language, images, and themes and your ads follow the same old formula; show off all you’ve got. Per Albert Einstein, “the definition of insanity […]
Start Your Recruiting Year Off Right
Listen to the article: It happened. Another year is gone. 2018 we barely knew ye. Now that the new year is here it’s time to shake off the holidays and get back to work. And if you’re in the market for new drivers, which if you’re a fleet you are, January could be one of […]
Maximize Your Driver Lead Value
Listen to the article: How do you approach your recruiting? Are you investing in trying to find and hire the absolute best drivers for your fleet, or are you simply trying to reach as many drivers as you can and go from there? It seems like a lot of fleets out there are taking the […]
The Second Step to Humanizing Your Recruiting Process
We’ve discussed the necessity of adding a human touch to your recruiting. As I mentioned previously, no driver wants to be seen as a number or nothing more than another body to fill an empty truck. So it’s important that your recruiting makes a driver feel like a valued individual. Last time, we talked about […]
The Myth of the December Drought for Driver Recruiting
The Christmas spirit is setting in. You’re probably starting to relax at work. You may be dialing things down. You are also missing a golden opportunity to hire drivers at the lowest cost-per-hire you will have all year. [one_third] Say what?!? [/one_third][two_third_last] via GIPHY [/two_third_last] Conventional wisdom states that at the end […]
The First Step to Humanizing Your Recruiting Process
There’s a driver shortage. You know this. We know this. But are you underestimating how aware drivers are of this? Your desperation to hire drivers shows in your recruiting process. Drivers can see that you’re not looking to hire a person or gain a valuable addition to your team. You want a number. One more […]
