Videos & Webinars

The AI Adoption Problem Comes Down to People

AI Adoption Really Comes Down to People

AI adoption in trucking isn’t just a technology challenge—it’s a people challenge.

In this edition of the Recruiting Roundup, we dig into new fleet research showing where AI is delivering the strongest ROI, what’s standing in the way of greater adoption, and why finding the right balance between technology and the people using it could be the key to getting real value from AI.

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This Recovery is Different

What’s Driving the Freight Recovery?

Freight is improving, but what’s driving the recovery is just as important as the numbers themselves. We look at the latest recruiting and freight data to get to the bottom of it on the 30 Day Reset.

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Normal Doesn't Mean Right

Which Sin is Your Fleet Guilty Of?

What happens when bad recruiting habits become business as usual? In this episode of Digging Deeper, we explore how everyday processes can quietly hurt hiring results. These Learn how to identify recruiting blind spots, challenge the status quo, and build a hiring process that actually works.

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Drivers Arent Leaving

Working Drivers Aren’t Moving (Here’s Why)

Freight volumes and spot rates are climbing. Fleets are still competing for drivers, but interest in truck driving jobs continues to fall. So what’s happening? We break down the latest recruiting and freight data to explain why working drivers just aren’t leaving.

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Bad Reputations Aren't Built. They're Inherited.

Bad Reputations Aren’t Built. They’re Inherited.

Recruiting problems rarely appear overnight. They creep in through small decisions, accepted shortcuts, and processes that slowly become “the way we’ve always done it.”

In this episode of Recruiting Roundup, we introduce the first two of the Seven Deadly Sins of Driver Recruiting.

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Is your fleet reputation an asset or an obstacle?

Is Your Fleet Reputation an Asset or an Obstacle?

In this year’s Fleet Reputation Report, reputation overtook pay as the number one factor drivers consider when deciding where to work.

David Arsenault and his guest, Julie Arsenault, will discuss:
• Why reputation has become so important to drivers
• How driver research fleets before ever applying
• What has the biggest impact on fleet reputation
• What can you do to improve a poor reputation

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Your Fleet Reputation Matters

Why Are Bad Fleet Reputations So Hard to Fix?

The Recruiting Roundup examines why negative perceptions can linger long after changes are made, what drivers actually pay attention to when evaluating fleets, and why reputation may be one of the biggest recruiting advantages—or obstacles—a fleet can face.

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Banner with row of semi-trucks and large white text reading 'MORE Competition Less Interest' plus a red downward arrow, signaling declining interest or trend.

Recruiting Competition is Rising. Driver Interest is Falling.

Driver interest continues to decline while recruiting competition intensifies. In this month’s 30 Day Reset, we examine rising lead costs, increased hiring activity, driver sentiment toward recruiting experiences, and the freight market conditions shaping the industry as we move into summer.

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Drivers and AI

Drivers and AI: Expectations vs. Reality

AI is quickly becoming part of the recruiting conversation — but not everyone is comfortable with it.

In this episode of Digging Deeper, David Arsenault and guests Kyle Jernigan, Aaron Mowery, and Dustin Worley discuss what drivers actually think about AI, where automation can help recruiting, and where human interaction still matters most.

From communication and trust to over-automation and driver expectations, the conversation explores the growing tension between efficiency and authenticity in modern recruiting.

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